Bronze Jewelry Design · 2020
Bennetti Watch
by Mako Design
- A' Design Award 2020 Bronze Winner in Jewelry Design
- Awarded April 15, 2020
- CLIENT: Mako Design
- Estimated Number of Design Views: 15,331
- Verification code FE6CDC0D52 · Verify this award
About Bennetti Watch
Bennetti is a wristwatch designed to combine durability with a refined appearance. The case measures 40 mm in diameter and 12 mm in thickness, and the water resistance level is 5 ATM. The design began with quick hand sketches that resolved the smaller details. A full three-dimensional model was then created and rendered, and the case was 3D printed to confirm a comfortable fit on the wrist. The movement was reconfigured inside the case during the mechanical phase. The concept was completed in about three months.
Press Kit
- Unique Properties
- Designed by MAKO and crafted from the finest materials, The Benetti Watch is a cut above its competition. MAKO developed the concept from an idea and after prototyping and assisting with 3D CAD renderings, hand sketching, concept design, digital sketching, product planning, and packaging design through to production. MAKO used elements of logo ideation, manufacturing sourcing, packaging all materials, production management and manufacturing sourcing The Bennetti Watch design as well.
- Dimensions & Packaging
- Case Diameter: 40 MM
Case Thickness: 12 MM
Water Resistance Level: 5 ATM - Tags
- watch, luxury, fashion, accessory, accessories, watches, bennetti
- Production Technology
- Quick sketch ideation helped us realize the smaller design details, while the full 3D model was designed in Solidworks and then rendered with Keyshot. Amidst the CAD phase, we had 3D printed the watch casing to ensure that it sat comfortably on the wrist as well.
- Design Challenge
- This product made its way from concept design, to a fully functional prototype, and ultimately into production. Though relatively straightforward, the majority of the challenges took place during the mechanical phase, as we were re-configuring the movement within the watch case.
- Project Duration
- The concept design took approximately three months to finish in Toronto, Canada, with respect to other existing products that were also under development
- Inspiration
- The inspiration behind the Bennetti watch stems from the philosophy that a luxury watch should never have to sacrifice its durability for beauty. With this in mind, each Bennetti watch is built to be taken seriously, to stand out, compliment personal style, be a conversation piece and be overall a work of art.