Platinum Packaging Design · 2020
Bionyalux Skin Care Package
- A' Design Award 2020 Platinum Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Bionyalux
- Estimated Number of Design Views: 582,534
- Verification code 3E84F3DF62 · Verify this award
About Bionyalux Skin Care Package
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
33 and Branding's Bionyalux Skin Care Package represents a distinguished achievement in contemporary cosmetic packaging design, demonstrating how material restraint and systematic visual organization can communicate premium brand positioning while facilitating intuitive consumer interaction. The design emerges from a lineage of minimalist product aesthetics that prioritize essential form over decorative elaboration, drawing upon traditions established by mid-century industrial design philosophy and refined through subsequent decades of luxury goods presentation. The triadic arrangement of softly contoured vessels suggests careful consideration of ritualistic skincare practices, where sequential application protocols become embedded within the visual language of the packaging itself through clear numerical designation. Technical accomplishment manifests in the sophisticated embossing techniques employed across both primary containers and secondary carton, where raised typographic elements create subtle textural interest without disrupting the overall atmosphere of pristine calm. The chromatic decision to operate almost exclusively within white tonalities speaks to associations with purity, hygiene, and scientific efficacy that remain central to skincare brand communication, while the judicious introduction of charcoal gray typography provides necessary functional contrast without compromising tonal unity. The ovoid container forms evoke organic associations—smooth stones, eggs, water-worn pebbles—that suggest natural origins and gentle efficacy, aligning with contemporary consumer preferences for products perceived as harmonizing with rather than acting upon the body. One might observe how the packaging transforms the mundane act of daily skincare into something approaching aesthetic ceremony, inviting the user to engage with products that honor both functional necessity and visual pleasure. What rituals of care and attention does such considered design invite into daily practice?
Press Kit
- Unique Properties
- The selling point is 30 Days Skin improvement care course, 60 Days food security level shelf-life remaining. Therefore, they chose 30 and 60 as the visual sign and integrate 1, 2, 3, these three skin care steps into visual identification. The bagasse was made into a round outer packing by using special technology to refine the fiber. Besides, inner packaging was designed to easy to carry and placed.
- Dimensions & Packaging
- Width 310mm x Depth 120mm x Height 100mm
- Tags
- Package，environmental protection，Skin Care，vision，design，repair，Design for the Environment
- Production Technology
- The application of bagasse in packaging is a big challenge, especially in cosmetics packaging. They have made continuous attempts and innovations from the design to the packaging to overcome the problems of extracting impurities from bagasse and pressing wire mesh on the curved wall of the outer packaging, and finally achieved success.
- Design Challenge
- In the process of packaging design and production, they have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded.
- Project Duration
- The project started in April 2018 in Beijing and finished in November 2018 in Beijing, and was exhibited in TMALL, JD and other sales platforms in November 2018.
- Operation Flow
- Only 50% of bagasse fibers can be used in paper making. If the rest can be recycled instead of being forced to treat or incinerate, it will not cause waste of resources and environmental pollution, which is of great significance to enterprises and society.
Overcoming the site, cost and other reasons, after continuous attempts in the process, they finally succeeded in the experiment, and made environmental protection product design and packaging. - Research
- In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.
- Inspiration
- Sugarcane is the largest raw material of sugar in China. About 50% of the bagasse fiber can be re-used after squeezing sugar. However, those bagasse was burned directly, which caused wasting of resources and environmental pollution. Therefore，BIOHYALUX decided to make some changes to recycle the bagasse into the product new packaging.
- Image Credits
- Main Image: Photographer Jing Xu, Bionyalux, 2019.
Image #1: Photographer Jing Xu, Bionyalux, 2019.
Image #2: Photographer Jing Xu, Bionyalux, 2019.
Image #3: Photographer Jing Xu, Bionyalux, 2019.
Image #4: Photographer Jing Xu, Bionyalux, 2019.
Video Credits: Photographer Jing Xu, Bionyalux, 2019. - Patents
- Copyrights belong to 33 and branding, 2019.
Colors of Bionyalux Skin Care Package
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