Silver Advertising, Marketing and Communication Design · 2022
Buddy Workwear Brand Identity
- A' Design Award 2022 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2022
- CLIENT: Buddy Workwear Manufaktur
- Estimated Number of Design Views: 47,687
- Verification code BF1344ACAC · Verify this award
About Buddy Workwear Brand Identity
Buddy Workwear is a brand identity created for a workwear manufacturer in Germany. The name Buddy forms the core of the identity and is derived from the former company name. Dark blue serves as the main color and lets the products and photographs stand out, while light blue is used as an accent and highlight color. The two colors complement each other like buddies. Clear typography and plain wording support the direct attitude of the brand. The identity is applied to printed brochures, a website, a video and a social media campaign.
Press Kit
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster