Platinum Event and Happening Design · 2022
Chun Jiang Hua Yue Ye Wedding Banquet Restaurant
by Wei Zhang
- A' Design Award 2022 Platinum Winner in Event and Happening Design
- Awarded April 15, 2022
- CLIENT: Wei Zhang
- Estimated Number of Design Views: 1,216,955
- Verification code 650908AC02 · Verify this award
About Chun Jiang Hua Yue Ye Wedding Banquet Restaurant
Chun Jiang Hua Yue Ye is a Chinese poem, which means that a spring night is calm on the river, a bright moon hangs in the sky, and the fragrance of flowers floats. Inspired by Chinese poems, three poems are used to name different chapters and scenes, full of oriental artistic conception. The immersive experience is not only CJHYY, but also different poetic moods such as Full Ship Star River and Peach and Plum Spring Breeze, each scene switching is 360-degree subversive, so that participants can experience different poetic and picturesque.
Drawing upon traditions of environmental design that synthesize theatrical staging with contemplative spatial experience, this work emerges as a masterful exploration of how physical environments can embody poetic narratives and cultural memory. The designer appears to engage with classical aesthetic themes celebrating the relationship between nature, celestial phenomena, and human celebration, translating these timeless subjects through contemporary technologies of light, material, and spatial orchestration. The technical achievement demonstrates sophisticated understanding of how color temperature, atmospheric gradation, and strategic focal points can transform interior volumes into seemingly boundless landscapes of imagination. The suspended floral installation overhead functions simultaneously as decorative element and experiential architecture, its mass and luminosity creating a protective canopy that defines intimate space while suggesting infinite celestial expansion. Traditional architectural forms appear throughout as spectral presences, their wireframe rendering suggesting both physical heritage and ephemeral memory, honoring historical vocabulary while acknowledging contemporary conditions of experience. The chromatic strategy employs deep blue as a unifying field against which warm accents and silvery highlights achieve heightened visual impact, this temperature contrast serving both formal and symbolic functions by creating passages of warmth within an environment of contemplative coolness. The central moon serves as more than illumination source, functioning as symbolic anchor connecting the designed environment to natural cycles of time, tide, and seasonal transformation traditionally associated with wedding celebrations and life transitions. The reflective ground plane achieves remarkable spatial effects, doubling visual complexity while suggesting water surfaces central to classical landscape traditions. One might observe how the composition balances formal grandeur with intimate enclosure, creating space suitable for both collective gathering and personal reflection. What endures in memory after experiencing such environments, and how might designed spaces preserve transformative moments beyond their temporal occurrence?
Press Kit
- Unique Properties
- This is a wedding banquet hall with an oriental artistic conception of music and poetry drama.
In the form of a 270-degree multimedia drama, the scene is divided into different chapters, and each chapter and scene is named with the three most famous Chinese poems.
There is a full moon, a clean river, and a flat boat.
The Tang Dynasty was rich in poetry, and the poem "Chun Jiang Hua Yue Ye" was written by Zhang Ruoxu, a great poet in the Tang Dynasty. Known as the first poem of Tang Dynasty. - Dimensions & Packaging
- The banquet hall is about 42000mm long, 32000mm wide, 8000mm high, and has about 65 round tables. The overall design of the scene covers an area of about 800 square meters.
- Tags
- Wedding space, art space, Event decoration, light and shadow art, dynamic space, Multimedia Drama,
- Production Technology
- A total of 8 LED screens of 270 degrees are used as the main medium for the immersive experience. The show is presented in a drama style. There is no MC in this event. Each chapter is named after an ancient poem, and each chapter is controlled through multimedia and lighting coordination. It opens and closes, and customizes different dynamic visual effects in different chapters, such as sparkling rivers, meteors across the sky, swaying cherry trees, etc., which completely subvert the senses.
Another main material is the mirror and star lights. The mirror can project light and shadow very well, adding a double effect to the space. - Design Challenge
- 1. A new fusion of Western-style weddings with oriental artistic conception. Previously, the oriental artistic conception was almost limited to Chinese weddings, and the collision with western-style romance was a unique attempt;
2. Poetic multimedia visual effects are a big difficulty for us. No one has tried it before, and there is no reference. It requires a professional team and designers to jointly conceive and create;
3. The use of a large number of multimedia and dynamic devices brings great difficulty to the connection in the process. We need professional switching equipment and a lot of rehearsal. - Project Duration
- The project started in November 2020, and the design concept was completed in February 2021. After nearly 3 weeks of construction and production, the construction and production will be carried out on June 25, 2021, and the performance and production will be performed on the evening of June 26, 2021. exhibit.
- Operation Flow
- Dynamic multimedia installations, elevating the stage and moving hanging wire are used in the process, a moon lamp hanging on the wire, the chapter begins, the pipa sounds, and it will slowly descend from the sky. There is also a lifting stage, which is surrounded by curved electronic screens, which can be lifted and lowered according to the needs of the stage, like a pearl rising from the sea. Meteor lights are used in the starry sky device at the top, and the meteors will slowly pass by. There were also 5 subversive "makeovers" on the screen of the audience, which caused the scene to exclaim again and again.
- Research
- Type of study: The use of multimedia dynamic installations in weddings/events
Method: 270 ring screen and ground screen immersive setting method
Data collection: Over 800 guests participated and experienced the event
The use of multimedia screens in weddings is very small. Usually, the use of floral arrangements in weddings is a mainstream aesthetic, but the attempt of this design is to bring different sensory experiences, so that participants can feel the romance of modern multimedia and visual effects technology. At the same time, the participants have a very refreshing feeling; at the same time, there is no drama-like process like MC. - Inspiration
- Poetry in traditional Chinese culture was the inspiration for this design project. Using the artistic conception of ancient poetry as the design scene, we try our best to restore these rare world beauty, and inherit and spread traditional culture as much as possible. The poem "Chun Jiang Hua Yue Ye" describes a scene where a bright moon hangs in the sky on the edge of a sparkling but calm river, surrounded by elegant flowers. It expresses parting emotions and philosophical life emotions.
- Image Credits
- Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Genhouse Film - Patents
- Copyright belongs to Wei Zhang, 2021.
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