Warm walnut tones and interlocking timber lattice structures command immediate attention in Matrix Design's Classy Mansion Sales Center, where an extraordinary ceiling installation of cantilevered woo

Matrix Design's Classy Mansion Sales Center demonstrates a sophisticated mastery of contemporary interior spatial design through its deployment of contrasting material palettes, theatrical illuminatio

Matrix Design's Sales Center presents an interior architecture of refined ceremonial grandeur, where material luxuriance and geometric discipline converge to construct an atmosphere of understated opu

Matrix Design's Classy Mansion Sales Center establishes a commanding vertical composition through a double-height atrium space governed by principles of asymmetrical balance and diagonal emphasis, whe

Horizontal slats of warm honey-toned timber establish the dominant material presence through a geometric canopy structure organized according to rigorous triangular tessellation principles, each trian

Platinum Interior Space and Exhibition Design · 2026

Classy Mansion Sales Center

by Matrix Design

A' Design Award 2026 Platinum Winner in Interior Space and Exhibition Design
Awarded April 15, 2026
CLIENT: Matrix Design
Estimated Number of Design Views: 5,222,544
Verification code 9B5755C747 · Verify this award

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About Classy Mansion Sales Center

Classy Mansion is a sales center in Jinan, China, designed as an oriental style club. The interior covers about 1400 square meters and includes a tea room, a spa area, a gym, a lounge and several private dining rooms. Natural wood, landscape textured stone, antique bronze finishes, Suzhou embroidery and lacquerware are combined with low saturation tones. A sunken lounge holds a 16 meter interactive LED screen. Handcrafted screens and antiques add cultural depth. The layout balances privacy with open and fluid movement.

Matrix Design's Classy Mansion Sales Center represents a compelling dialogue between historical building traditions and contemporary spatial practice, synthesizing the structural poetry of classical bracket architecture with the refined minimalism characteristic of twenty-first-century luxury interiors. The installation demonstrates exceptional technical accomplishment in its realization of what appears to be a gravity-defying timber canopy, where interlocking wooden members radiate outward in patterns that evoke both organic growth and precise mathematical calculation. This ceiling treatment may reference the sophisticated joinery systems developed over centuries in traditional East Asian architecture, wherein complex bracket sets allowed builders to create expansive roof spans without reliance on interior columns, yet here the vocabulary has been abstracted and amplified to serve primarily atmospheric and aesthetic rather than structural purposes. The warm materiality of the walnut-toned timbers establishes an immediate sense of welcome and groundedness, while the dynamic geometry overhead suggests aspiration and creative ambition. Vertical wall panels of pale oak provide measured counterpoint to the ceiling's exuberance, their subtle grain variations inviting close observation while maintaining compositional restraint. The integration of concealed illumination within the bracket system transforms the installation into a luminous sculpture after dark, with amber light suggesting the warmth of hearth and home. The inclusion of a translucent gridded screen visible through the central passage introduces additional layers of spatial depth and cultural reference, perhaps evoking traditional paper screens that modulate light and create zones of graduated privacy. One might consider how this space functions as both threshold and destination, preparing visitors emotionally for significant decisions while communicating values of craftsmanship, heritage, and considered luxury through material and spatial means alone.

Press Kit

Unique Properties: This design creates a luxurious oriental-style club that blends classical cultural elements with modern sensibilities. By integrating natural materials, low-saturation tones, and large-scale layouts with handcrafted screens, antiques, and non-heritage crafts, the space offers both high-end sophistication and emotional resonance. Its blend of spatial fluidity, privacy, and aesthetic refinement distinguishes it from conventional commercial real estate.
Dimensions & Packaging: Total design area is approximately 1400 square meters. The sunken lounge features a 16-meter LED interactive screen. Spatial modules include a tea room, spa area, gym, lounge, and multiple private dining rooms. All public facilities comply with accessibility standards, and built-in furniture meets E1-grade environmental safety requirements.
Tags: Oriental Luxury, Modern Club, Traditional Craftsmanship, Hidden Aesthetics, Cultural Design, Repurposed Antiques, Low-Saturation Palette, Natural Materials, Immersive Experience, Non-Heritage Art
Production Technology: The project employs a combination of handcrafted elements and modern construction techniques. Materials include antique bronze finishes, landscape-textured stone, natural wood, Suzhou embroidery, lacquerware, and repatriated antiques. Construction involves high-precision custom fabrication, sustainable material sourcing, and integration of cultural craftsmanship into interior finishes.
Design Challenge: The key challenge was to de-commercialize a sales space and transform it into a lifestyle destination that evokes memory and belonging. Constraints included tight schedules, balancing privacy with openness, and sourcing historically resonant materials. The team overcame these by using spatial storytelling, modular programming, and cultural research to create depth and uniqueness.
Project Duration: The project started in November 2023 in Jinan, China and finished in September 2024
Operation Flow: Visitors are immersed in curated lifestyle scenes that feel both private and expansive. As they move through the club, sensory elements like flowing water features, interactive LED art walls, and layered textures create moments of pause and engagement. Each space is designed to evoke emotional warmth while remaining intuitive and fluid in spatial navigation.
Research: This project involved cultural research on Eastern architectural and aesthetic traditions. The objective was to create a space that balances classical serenity with contemporary needs. Research methods included spatial analysis, cultural artifact study, and on-site material testing. The insights led to the integration of intangible heritage and modern functions, enhancing both spatial identity and market differentiation.
Inspiration: Inspired by the refined wooden purlins of the Beijing Forbidden City and the stillness of Jinan Daming Lake, the project reinterprets Eastern architecture and landscape into contemporary language. The design explores themes of minimalism, natural beauty, and cultural continuity, aiming to convey a modern interpretation of oriental hidden luxury through spatial storytelling.
Image Credits: Image #1: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Image #2: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Image #3: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Image #4: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.
Image #5: Photographer Zhuying Creative Photography Service Center, Shashi District, Classy Mansion, 2024.