Silver Packaging Design · 2022
Corso Rum Packaging
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 28,675
- Verification code 2EE6479455 · Verify this award
About Corso Rum Packaging
The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Press Kit
- Unique Properties
- The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
- Dimensions & Packaging
- 29x14x14cm
- Tags
- rum, packaging, corso, bottle, beverage, drink
- Production Technology
- The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
- Design Challenge
- The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
- Project Duration
- It toke around 2 months to finish
- Research
- The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
- Inspiration
- The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Colors of Corso Rum Packaging
Get Corso Rum Packaging
Premium Packaging Design and 3D Visualization
We create award-winning packaging designs and photorealistic 3D visualizations that elevate brands and increase product value. Our studio combines strategic design thinking with cutting-edge 3D technology to deliver packaging solutions that stand out on shelves and captivate consumers worldwide.
G0E3 ShopDesign Interview about Corso Rum Packaging
The inspiration was the facets of diamonds. The idea was to create something remarkable and unique.
My main focus was to create the base shape of the bottle and try to avoid doing something that already exists.
The future plan is to use this achievement to promote and make design better every day.
The concept took around 2 weeks to get done.
I had this idea in mind and decided to bring it to reality.
At the moment i'm thinking about selling the project.
Designing package was always a thing that i loved, so i decided to do something without a client changing the design for something that i don't like. So it was 100% my view.
This was only by myself.
The targeted customer are people that want something very specific and premium and are willing to pay for it.
Probably the fact of using the very unique and premium shape.
The name came from the Corsair word. A privateer or corsair (from the Italian "corsaro": ship commander who attacks ships) was someone who, by mission or through a government's charter (or letter of marque), was authorized to plunder ships from another nation, taking advantage of the fact that commercial transactions were based, at the time, on the material transfer of wealth. Theoretically, he was a legal pirate, recognized by international law.
I used 3Ds Max and Vray, Illustrator was used to do the vectors and Photoshop for retouch.
I believe that's the concept of the bottle itself.
This was only by myself. I worked on everything.
Nothing too much specific.
I did a great research on Behance and Pinterest mainly to grab some references.
Modelling the shape of the bottle was very challenging, and also understand how the light affects the shape leaded into a lot of tests.
I've been submiting works to A'Design Awards for years, i believe that's a great way to promote the works.
I learned to don't skip the steps on the project, on this case in specific i was always back to some step to refine. I'm a bit perfeccionist also, sometimes i think that the project will never be done, this is something that i always trying to improve.
I believe that's all! Thank you!