Bronze Packaging Design · 2023
Dog Yep Pet Snacks Brand
- A' Design Award 2023 Bronze Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Chiapa Design
- Estimated Number of Design Views: 14,494
- Verification code 8FC79D2B6A · Verify this award
About Dog Yep Pet Snacks Brand
Dog Yep is a packaging concept for a line of functional dog snacks. The main element of the logo refers to the idea that dogs should play and stay active, and it also repeats the shape of the snack itself. Illustrated characters and a bright color palette create a playful look and make the product line easy to notice on shelves and in online stores. The snacks are presented in can formats chosen to suit the segment. The intent behind Dog Yep is to encourage play and activity through healthy feeding.
Press Kit
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.