Platinum Beauty, Personal Care and Cosmetic Products Design · 2020
Dr.Bei S7 Sonic Electric Toothbrush
by Dr.Bei
- A' Design Award 2020 Platinum Winner in Beauty, Personal Care and Cosmetic Products Design
- Awarded April 15, 2020
- CLIENT: Dr.bei
- Estimated Number of Design Views: 1,157,940
- Verification code D21E91A242 · Verify this award
About Dr.Bei S7 Sonic Electric Toothbrush
Dr.Bei S7 is a sonic electric toothbrush developed for sensitive gums. The S7 uses a 4D elastic brush head that bends to clean between the teeth while limiting pressure on the gums. The motor allows an adaptive angle change of eight degrees, which softens the effect of firm brushing. A pressure sensor lowers the frequency when the applied force passes a set limit. Stepless power adjustment lets users select a suitable cleaning strength. The simple geometry and the glass panel combine the interactive interface with the body.
DR.BEI's S7 Sonic Electric Toothbrush emerges from the contemporary tradition of thoughtfully considered personal care objects that elevate quotidian rituals through refined material choices and sculptural presence, this design exemplifies the ongoing dialogue between functionality and aesthetic refinement that characterizes the most accomplished industrial design of the current era, the formal vocabulary draws upon minimalist traditions that prioritize geometric clarity and material honesty while incorporating subtle technological signifiers that communicate advanced capability without aggressive futurism, the composition of elements demonstrates sophisticated understanding of visual hierarchy where the primary handle form commands attention through scale and central positioning while supporting views and the charging base provide functional narrative context, chromatic decisions reveal purposeful restraint with the dominant white suggesting hygiene and purity while the dark interface panel creates necessary visual grounding and the azure indicator introduces vitality without disrupting overall harmony, surface treatments exhibit careful consideration of both tactile experience and visual appeal with transitions between glossy and matte finishes creating subtle interest across the cylindrical form, the brush head design suggests attention to oral health engineering with bristle arrangements that imply multidirectional cleaning capability, as an object that participates in daily personal rituals this design elevates the mundane through considered beauty suggesting that effective function and aesthetic pleasure need not exist in opposition, viewers might contemplate how objects designed for intimate daily use shape our experience of self-care and whether beauty in utilitarian objects enhances their perceived effectiveness and our relationship to wellness practices
Press Kit
- Unique Properties
- S7 has pioneered a 4D elastic brush head,which can bend elastically to deeply clean teeth while protecting consumers' sensitive gums.Applying the stepless acceleration principle of racing cars to the electric toothbrush,users can adjust the power of toothbrush steplessly to meet various oral cleaning requirements.The simple and pure geometry matched with the glass panel integrates the interactive interface as one,realizing the perfect unity of function and form.
- Tags
- DR.BEI, Electric Toothbrush
- Production Technology
- S7 brush head can realize elastic reshaping,which is the first patented technology in the industry,and it can deeply clean the diastema without damaging gums. The S7 motor can realize an 8-degree adaptive angle change,which has reformed the rigid unchangeable angle characteristic of traditional motor.No matter how hard the user brushes,it will not cause damage to the gums.
- Design Challenge
- The challenge encountered in the design process lies in how to build an all-round product experience to cater to the sensitive oral cavity of Chinese users.S7 uses 4D elastic brush head and ultra-fine bristles to provide a soft brushing experience.
The adjustment of continuously variable transmission poses great challenges to the current control in circuit design.It is necessary to accurately control the electricity to the extent of mA unit,so as to realize stepless power output. - Operation Flow
- S7 is mainly designed for the sensitive oral cavity of Chinese people.The brush head can realize elastic reshaping and deeply clean the oral cavity.
The product is equipped with pressure sensing,and the user's brushing force exceeds the threshold,it will automatically reduce the frequency.
The product provides stepless power adjustment.No matter for users with different oral conditions,or for different oral conditions of the same user,the product can be adjusted for suitable brushing experience. - Research
- The market share of electric toothbrushes in China is less than 5%.Many free brands of electric toothbrushes in China imitate Philips,ignoring that the oral conditions of Chinese people are different from those of Europeans.
Chinese people's oral cavity is more sensitive,and above 80% of them have developed periodontal diseases,which requires that electric toothbrushes must reduce their stimulation to sensitive gums while pursuing oral cavity cleaning. - Inspiration
- Inspired by octopus's tentacles,the product can be flexibly controlled to penetrate into various tooth corners.The brush head of S7 adopts a similar structural patent,which enables the brush head of the traditional electric toothbrush to reshape freely to adapt to different oral environments. When the continuously variable transmission (CVT) principle of racing cars is applied to the electric toothbrush,the toothbrush can realize various kinds of power cleaning.
Colors of Dr.Bei S7 Sonic Electric Toothbrush
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We engineer innovative electric toothbrushes designed specifically for sensitive oral care. Our award-winning technology combines adaptive brushing heads, intelligent pressure sensing, and customizable power settings to deliver thorough yet gentle cleaning for healthier smiles.
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