Silver Graphics, Illustration and Visual Communication Design · 2023
Eastern Seawall Signage System and Environmental Graphic
by Yi Zhang
- A' Design Award 2023 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Water Authority of Shenzhen Municipality
- Estimated Number of Design Views: 36,056
- Verification code 414EBC8122 · Verify this award
About Eastern Seawall Signage System and Environmental Graphic
Eastern Seawall is a signage system designed for a coastal promenade in Dapeng Peninsula, Shenzhen, China. Six separate sections along a 32 kilometre shoreline are linked by one unified visual language. Signboards, site maps and ecology introductions are placed along roads and entrances. Arrows shaped by tidal flow give clear guidance. The boards are made of anti-corrosion merbau hardwood with a steel cross bracing skeleton. Modular structures allow flexible assembly on seawalls, steps, slopes and reefs, and reduce wind loads in a salty and humid climate.
Press Kit
- Unique Properties
- This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues. - Dimensions & Packaging
- 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing - Tags
- Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
- Production Technology
- Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
- Design Challenge
- The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
- Project Duration
- Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
- Operation Flow
- Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
- Research
- Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade. - Inspiration
- Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
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