Bronze Graphics, Illustration and Visual Communication Design · 2021
Eco Expo Korea Poster
by Juwon Kim and Nakyeong Shin
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: KEITI(Korea Environmental Industry&Technology Institute)
- Estimated Number of Design Views: 9,172
- Verification code 17C318C534 · Verify this award
About Eco Expo Korea Poster
Eco Expo Korea is a poster and web interactive design about food desertification. The poster is produced in A0 size and measures 1189 by 841 millimeters. Multiple pixel layers appear and disappear over images of plants, damaging them or turning them into new forms. Each layer covers the previous one by changing its ratio. The effect refers to a 404 error and shows the gap between the original plant and an artificially selected new concept. The design aims to raise awareness of plant species that are disappearing.
Press Kit
- Unique Properties
- The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error. - Dimensions & Packaging
- It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
- Tags
- design, poster, graphic, eco
- Design Challenge
- We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
- Project Duration
- The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
- Operation Flow
- As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website. - Research
- We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design. - Inspiration
- The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.