Bronze Generative, Algorithmic, Parametric and AI-Assisted Design · 2023
Endless Scenery City Poster
by Leijing Zhou, Aoyi Shen and Aiwen Mai
- A' Design Award 2023 Bronze Winner in Generative, Algorithmic, Parametric and AI-Assisted Design
- Awarded April 15, 2023
- CLIENT: Zhejiang University
- Estimated Number of Design Views: 76,621
- Verification code F89CD76792 · Verify this award
About Endless Scenery City Poster
Endless Scenery is a series of city posters based on the ten scenes of West Lake in Hangzhou, China. The posters depict well known views such as Three Pools Mirroring the Moon and Curved Yard and Lotus Pool in Summer. Each image combines artificial intelligence painting with the classical Chinese watercolour style. The base images were generated with an AI painting tool and then refined in image editing software. Different colour tones express the character of each landscape. The posters can also be applied to stamps, publications, print advertisements and packaging.
Press Kit
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Image Credits
- Aoyi Shen
Aiwen Mai