Bronze Graphics, Illustration and Visual Communication Design · 2021
Firefly Songling Volunteer Branding
- A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: Firefly Songling Volunteer
- Estimated Number of Design Views: 10,581
- Verification code 8C064117AD · Verify this award
About Firefly Songling Volunteer Branding
Firefly Songling Volunteer is a brand identity created for a volunteer service organization in Songling Sub-district, Wujiang, Suzhou, China. The logo is based on the image of a firefly with open wings, a reference to the local ecological environment and to volunteers who give light through quiet effort. The simple and modern form is intended to appeal to younger people. The identity is applied through professional printing, embroidery and hot stamping. The design gives the volunteer team a distinct image within a field where many groups use similar symbols.
Press Kit
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Image Credits
- Photographer / Jiayi Lu
- Patents
- Copyrights belong to SoFeng Design, 2020.