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Flavia C300 And Chill Refresh Workplace Beverage System by Florian Seidl
Flavia C300 And Chill Refresh Workplace Beverage System by Florian Seidl
Flavia C300 And Chill Refresh Workplace Beverage System by Florian Seidl
Flavia C300 And Chill Refresh Workplace Beverage System by Florian Seidl
Flavia C300 And Chill Refresh Workplace Beverage System by Florian Seidl

Lavazza North America Inc.

Bronze Office and Business Appliances Design · 2024

Flavia C300 And Chill Refresh Workplace Beverage System

by Florian Seidl

  • A' Design Award 2024 Bronze Winner in Office and Business Appliances Design
  • Awarded April 15, 2024
  • CLIENT: Lavazza North America Inc.
  • Estimated Number of Design Views: 194,929
  • Verification code F733977954 · Verify this award
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About Flavia C300 And Chill Refresh Workplace Beverage System

The Flavia C300 is a midsize workplace beverage system, a professional yet sensual product. The compact footprint and smart technology relate to specific needs of modern workplaces and the intuitive user interface makes it simple to craft delicious drinks with perfectly balanced flavor every time without any cross contamination. Together with the Chill Refresh this all-in-one beverage system offers hot and cold drinks that will keep everyone satisfied.

Press Kit

Unique Properties
The Flavia C300 is a midsize workplace beverage system that will keep everyone satisfied. Compact footprint and smart technology fit modern workplaces and the intuitive user interface makes it easy to craft delicious drinks with perfectly balanced flavour every time without cross contamination. The Chill Refresh is the perfect add on to the C300 for a true hot and cold all in one beverage system. The design is made from well refined elements creating a professional yet sensual product.
Dimensions & Packaging
C300
Width 210mm Depth 448mm Height 421mm
Weight Out of Box 6,3kg
Power Supply Max 1440W 120V

Chill Refresh
Width 255mm Depth 400mm Height 418mm
Weight Out of Box 10,3kg
Power Supply Max 200W 120V
Language Options English French and Spanish
Water Tank Capacity 3,9 L
Tags
Lavazza, Lavazza Professional, workplace beverage system, taste experience, coffee, espresso, tea, drinks, office spaces
Production Technology
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy,
front door with in-mold decoration foil
logo: pad printed
feet: silicone rubber
Design Challenge
The two products had to be designed following a modular approach, making sure that they will complement each other and work together also visually.
Project Duration
The project was designed in Italy. The complete product development from initial concept to final product took about three years.
Operation Flow
Choose your drink from the menu. Place your cup on the stand, open the brewer door, insert the fresh pack, select start and the brewer does the rest. Letting you know once it is done and leaving you with a drink that will make every day a little more special. It is really that easy.
And because it brews directly from pack to cup there is no cross contamination from anything that has been brewed before.
It is easy to manage and maintain. The Flavia IQ smart technology and online portal let you manage drinks and consumption data in a fraction of the time.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The design evolves the existing form language of Flavia and provides a vision for the future line up of the brand. The two modules complement each other and are a perfect match. All surfaces and volumes are precisely controlled with strong and stable main body and soft sensual transitions of the intersecting volumes. The acceleration and curvature of the lines and surfaces are fluid and sensual. Materials colours and finishes were chosen to reflect the professional setting they operate in. Special attention was placed on all areas that require direct user interaction. Be it at the front or at the rear.
Image Credits
Lavazza Professional
Patents
design patent/registered design

Colors of Flavia C300 And Chill Refresh Workplace Beverage System

Design Interview about Flavia C300 And Chill Refresh Workplace Beverage System

The design follows a modular approach while maintaining a sensual, appealing form language. Intersecting volumes and soft transitions characterise the overall design.

We were looking to develop a design that appeared at the same time solid and professional. While also expressing the sensual part and indulgence of perfectly prepared beverages.

At the moment the product is on the market and quite successful. We're currently considering some minor updates to keep the product relevant and maybe introduce it to other markets as well.

The complete product development process from initial concept to final product took about three years.

The Flavia range needed a new and smaller product to compete in a specific market segment.

The appliance has been developed by Lavazza Professional and is currently in production. It is an important part of the Flavia product range.

We had to develop a new design while also developing and evolving the brand identity and form language of Flavia.

In the initial phase of the development for the C300 we collaborated with Studio Volpi.

The product was developed mainly for small and medium size offices and the north american market.

The appliance offers a complete range of hot and cold beverages in a comparatively small footprint and at a competitive price. They also evolve the form language of Flavia to the next level.

The naming follows the general logic of Flavia appliances. The C stands for Creation and the number is an indicator of the size and place within the product range.

The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.

The modularity of the design allows different modules to be placed next to each other. There is also an unprecedented attention to detail and sophistication compared to other products in this segment.

The design was developed by the small in-house team in collaboration with colleagues from the technical department.

Technology is making sure the user experience is intuitive and pleasant across the whole user journey. Also the Flavia IQ smart technology and online portal let you manage drinks and consumption data in a fraction of the time.

Key aspects of the user experience were verified through specific consumer tests.

The product had to find the right balance in developing an appealing design while maintaining a modular approach that allows for all the elements to be placed next to each other.

Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.

As always - you have the chance to learn new things with every new project. Here we had the chance to put our focus on the north american market and the specific needs users have there.

That's all.

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