Gold Packaging Design · 2025
Flora Gin
by Ian Wallace
- A' Design Award 2025 Gold Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Flora
- Estimated Number of Design Views: 1,758,117
- Verification code 1BA1F7209A · Verify this award
About Flora Gin
Flora is a label design for a bottled gin produced in Chile. The design is inspired by the landscapes of the north and the south of the country, from desert mountains to Patagonian skies. Warm tones refer to sunrises over northern deserts, while cool tones refer to clouds on cold Patagonian days. The label is printed on textured martele paper, and gold foil is applied to the logo, the sun and the clouds. A special die cutting process shapes the label, and embossing marks the description panel. The bottle is closed with a wooden cork.
Ian Wallace's Flora Gin emerges from contemporary craft distillery traditions that celebrate regional terroir and botanical authenticity through thoughtfully conceived visual identity systems, the packaging design demonstrating a sophisticated synthesis of illustrative artistry and typographic refinement that positions these spirits within the lineage of artisanal production while speaking a distinctly contemporary visual language, the mountainous landscape imagery wrapping each bottle operates as both geographic reference and poetic evocation, transforming functional containers into miniature canvases that narrate stories of origin and ingredients through abstracted topographical forms rendered in harmonious earth-toned palettes punctuated by metallic gilding suggesting precious botanical essences, the formal achievement lies in the designer's ability to create visual differentiation between variants through chromatic shifts in both liquid color and illustrative palette while maintaining absolute brand coherence through consistent structural elements including the distinctive wooden stopper, the elegant inline logotype, and the rhythmic illustration style, the technical execution demonstrates mastery of multiple printing techniques including metallic foil stamping that catches light to suggest natural luminosity within the depicted landscapes, the thematic content invites contemplation of connections between place and product, between natural environments and the botanicals they yield, between traditional craftsmanship and contemporary aesthetic sensibility, the design participates in broader movements within spirits packaging that reject conventional luxury signifiers in favor of illustrated storytelling approaches that emphasize provenance and authenticity, viewers might consider how the undulating mountain forms suggest both the visual pleasure of landscape contemplation and the sensory journey promised by the spirit within, how does illustrative abstraction communicate authenticity differently than photographic literalism might achieve.
Press Kit
- Unique Properties
- The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country.
- Dimensions & Packaging
- The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal.
- Tags
- Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft
- Production Technology
- The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes.
- Design Challenge
- The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance.
- Project Duration
- The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development.
- Operation Flow
- The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design.
- Research
- The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form.
- Inspiration
- This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin.
- Image Credits
- Images: Ian Wallace
Colors of Flora Gin
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