Iron Graphics, Illustration and Visual Communication Design · 2020
Flora Self Promotional
- A' Design Award 2020 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Alexander & Turner Studio
- Estimated Number of Design Views: 11,975
- Verification code AA9B3218B2 · Verify this award
About Flora Self Promotional
Flora is a fantasy illustration to promote the artist’s creativity and storytelling, depicting the flowering of gastrointestinal microbiota fertilized by the churning gastric environment. The flowering is depicted by petals of Bacteroidetes, Bifidobacteriam, and Enterococcus faecalis, pistils of Lactobacillus and stamens of Enterococcus faecalis perched on stalks of Escherichia coli. The flower itself emerges on stalks of Clostridium difficile. Bacillus cereus, long rod-shaped bacteria in their arthomitus stage attach by fibers to the intestinal epithelium, grow filamentously, and sporulate.
Press Kit
- Unique Properties
- Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
- Dimensions & Packaging
- 17.5" x 12", 350 dpi, tiff
- Tags
- medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
- Production Technology
- Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
- Design Challenge
- Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
- Project Duration
- The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Operation Flow
- The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
- Research
- The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
- Inspiration
- The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
- Image Credits
- Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020. - Patents
- Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.