Silver Bicycle Design · 2023
Fujita Urban Electric Bike
by Linda Pang
- A' Design Award 2023 Silver Winner in Bicycle Design
- Awarded April 15, 2023
- CLIENT: Asia Kingston HK Limited
- Estimated Number of Design Views: 674,660
- Verification code CDC9C3B6C0 · Verify this award
About Fujita Urban Electric Bike
Fujita Urban is an electric bicycle designed for daily rides in the city. The frame is made of aluminium 6061, which keeps the bicycle light and easy to handle in traffic. A lithium battery is fully integrated inside the central tube, so the bicycle looks like a traditional model and the battery is better protected against theft. Pedal assistance supports the rider, while a belt drive replaces the usual chain to reduce maintenance and noise. Large wheels and a linear frame complete the form. Charging takes a few hours.
The Fujita Urban Electric Bike by Linda Pang exemplifies the contemporary convergence of sustainable transportation engineering and refined aesthetic sensibility that characterizes the most thoughtful developments in personal mobility design. This work emerges from a design tradition that honors the bicycle's fundamental efficiency while integrating technological advancements that extend its practical utility for modern urban environments. The designer demonstrates sophisticated command of proportional relationships, achieving visual harmony through the classical diamond frame geometry while introducing subtle refinements that distinguish the object within its category. Particularly notable is the integration of the belt drive system, which replaces traditional chain mechanisms with a cleaner, quieter, and maintenance-reduced alternative that also contributes to the streamlined visual character of the assembled form. The chromatic strategy reveals careful consideration, with the dominant charcoal metallic establishing professional gravitas while selective cerulean accents provide brand identity markers without disrupting the overall restraint. The disc brake rotor at the front wheel signals contemporary safety standards while contributing geometric interest through its perforated circular form. Technical accomplishment manifests throughout the component selection and integration, from the precision-tensioned spoke patterns to the ergonomically considered contact points at saddle, handlebars, and pedals. The presentation format itself demonstrates design consciousness, with the pristine isolation allowing undistracted appreciation of formal qualities while the profile orientation provides optimal comprehension of structural relationships. This work invites consideration of how thoughtful design might transform daily transportation rituals into experiences of pleasure and purpose, suggesting that functional objects can simultaneously serve practical needs and aesthetic aspirations in ways that enrich lived experience.
Press Kit
- Unique Properties
- The Fujita Urban is a unique electric bike which combines design and style with the knowledge of Fujita in the electric mobility world.
This electric bike allows a speed moving around the city whilst keeping its essentiality and efficiency.
It may seem just a refined and elegant bike at first glance, but the slim tube hides inside a lithium battery, allowing the rider to speed through city traffic with elegancy and dynamism. - Dimensions & Packaging
- The dimensions of the electric bike are 178 cm (L) x 65cm (W) x 115cm (H). The maximum tolerable loading weight of the final user is 100 Kg.
The Aluminum 6061 frame and the slim tubes make the bike ultra-light and aerodynamic in the traffic, along with the ease for the user to move freely the vehicle.
The fully integrated battery improves the aesthetics of the bike and increases the protection of the battery from theft.
Comparing with classic bike chain, the belt drive requires less maintenance, lasts longer, is quieter, lighter, more modern and high-end. - Tags
- Ebike, electric, bike, mobility, green, Fujita, urban, street, linear, elegant, style
- Production Technology
- The Fujita Urban was designed with the focus of reaching high levels of design and aesthetics through linear frame whilst keeping the pedal assistance and the environment-friendly aim. Thanks to the fully integrated battery, the thick tubes remind to a traditional bike, providing an aesthetics plus to the vehicle.
- Design Challenge
- The creative challenge of the Fujita Urban project was firstly to develop an electric bike which at first sight appears as a traditional bike whilst hiding a lithium battery inside the main tube. Secondly, the challenge was to convey to the final user its high-quality by highlighting the elegant frame through a modern design and a linear geometry. This project aims to increase e-bikes daily uses also around the traffic of the city, while improving its elegance as a means of high design.
- Project Duration
- The project started in Milano (Italy) in April 2022. The product was display at IFA fair in Berlin (September 2022) and at CES Show in Las Vegas (January 2023). It is going to be distributed in the major countries all over the world.
- Operation Flow
- The Fujita Urban is an electric bike characterized by elegant style, linear frame and slim tubes, designed for handling the daily rides in the city.
It is easy for the user to move around the traffic on the saddle of the bike thanks to the big wheels and the ultra-light frame.
Thanks to the fully integrated battery, the rider feels like riding a traditional bike whilst benefitting of the pedal assistance and feeling safer against theft as the battery is totally hidden inside the central tube.
In few hours the Fujita Urban will be fully charged and ready for the next journey. - Research
- The project has been developed to launch a high-quality and classy electric bike, which differentiates itself from the traditional ones thanks to its specifications and design. Indeed, the aim is to combine a detailed design with the green technology to create a product not only of great style but also of easy handling.
- Inspiration
- Fujita has founded its own corporate identity on green mobility, particularly on electric bikes. This is the on-going mission of the company towards a greener business whilst pursuing top level in design and quality. The combination of these purposes can be perfectly expressed with the Fujita Urban: elegance, sustainability, minimalism, lightweight, simplicity, efficiency.
This electric bike is inspired by and created for moving around the city in an environment-friendly way while being chic. - Image Credits
- Image #1: Asia Kingston, Fujita Urban frontal, 2023.
Image #2: Asia Kingston, Fujita Urban frame, 2023.
Image #3: Asia Kingston, Fujita Urban logo, 2023.
Image #4: Asia Kingston, Fujita Urban belt drive, 2023.
Image #5: Asia Kingston, Fujita Urban setting, 2023. - Patents
- The project and design are under a special license agreement between Fujita and Asia Kingston.
Colors of Fujita Urban Electric Bike
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