Bronze Packaging Design · 2022
Gregory Donut Packaging
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Stora Enso China Packaging
- Estimated Number of Design Views: 12,191
- Verification code 796FD2332A · Verify this award
About Gregory Donut Packaging
Gregory Donut is a paper-based packaging design for donuts sold as take-away food. All visible paper is food contact grade. The sleeve is made of high tenacity FBB paper, coated with a water-based matt varnish that protects the ink and printed with food grade soy ink. A ninety degree rotational structure allows the packer to form the box quickly, so the packaging can be shipped flat. Each box holds six donuts, and two sleeve handle sizes suit six or twelve pieces. Navy blue graphics with donut and wheat illustrations recall sailor culture.
Press Kit
- Unique Properties
- Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
- Dimensions & Packaging
- Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging - Tags
- Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
- Production Technology
- All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format. - Design Challenge
- Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements. - Project Duration
- The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
- Operation Flow
- All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
- Research
- In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture. - Inspiration
- Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging