Silver Packaging Design · 2024
Guijiu Zodiac Series Commemorative Liquor
by Jiarun Lin
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- Estimated Number of Design Views: 43,486
- Verification code C58AA43B4F · Verify this award
About Guijiu Zodiac Series Commemorative Liquor
Guijiu Zodiac Series is a commemorative liquor package created for the Chinese Year of the Dragon. The form is inspired by ancient Chinese ceramic vessels with a double-ear structure. The bottle is made of crystal glass paired with metal parts, in contrast to the ceramic containers commonly used for high-end Chinese liquor. A dragon illustration in ink is printed on the label, and a metal dragon-shaped component on the cap serves as the opening mechanism. The bottle measures 240 mm in height and 110 mm in length and width.
This extraordinary example of commemorative packaging design represents a sophisticated synthesis of contemporary material innovation and time-honored decorative arts traditions, positioning itself within the distinguished lineage of ceremonial vessel design that has accompanied significant cultural celebrations across millennia, the work demonstrates exceptional sensitivity to the symbolic weight carried by commemorative objects, recognizing that such vessels serve not merely as containers but as tangible embodiments of auspicious meaning and celebratory intention, the technical achievement evident in the faceted crystal body speaks to advanced glassmaking precision where each geometric plane must align perfectly to create the unified prismatic effect that transforms the vessel into a luminous sculptural object, the golden dragon ornaments flanking the neck represent a tour de force of decorative metalwork where traditional mythological imagery receives contemporary refinement through crisp articulation of scales, flowing whiskers, and dynamic poses that suggest coiled power held in graceful restraint, these guardian figures invoke protective symbolism while their mirror placement creates visual balance that centers and stabilizes the composition, the label design integrates calligraphic artistry with graphic clarity, the brushwork characters conveying cultural authenticity while the vermillion seal provides chromatic punctuation that energizes the predominantly warm metallic palette, the attached tag featuring landscape imagery in the ink-wash manner introduces contemplative scholarly associations that complement the more assertive dragon symbolism with meditative refinement, the overall effect achieved through this careful orchestration of materials, symbols, and formal relationships suggests how thoughtful design can elevate functional packaging into meaningful cultural artifact, inviting viewers to consider how objects of celebration carry forward ancestral traditions while speaking in contemporary visual languages that resonate across cultural boundaries.
Press Kit
- Unique Properties
- This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu. - Dimensions & Packaging
- The height of the product is 240mm and the length and width are 110 mm.
- Tags
- Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
- Production Technology
- In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
- Design Challenge
- The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
- Project Duration
- The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
- Operation Flow
- This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.
- Research
- In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
- Inspiration
- The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Colors of Guijiu Zodiac Series Commemorative Liquor
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