Bronze Packaging Design · 2024
Hernuta Day Dried Fruits Packaging
- A' Design Award 2024 Bronze Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Hernuta Day
- Estimated Number of Design Views: 14,889
- Verification code D60093E17F · Verify this award
About Hernuta Day Dried Fruits Packaging
In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.
Press Kit
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
Colors of Hernuta Day Dried Fruits Packaging
Design Interview about Hernuta Day Dried Fruits Packaging
Show energy and health-based product.
My main focus in this design of a limitless space with countless creations is how exciting it can be to use this product.
Obtaining this point made the team gain more energy to continue the journey. More creativity in the field of creating physical and virtual space and direct communication with the customer.
Took a lot of time to communicate this. For each product, a different goal was considered and according to the product, the design was completed and finalized. In the meantime, nearly 4 months were spent.
According to the request of the customer and his needs in the field of communication of this product with the audience, ideas were put on the table and the final idea was formed during different meetings.
No, this is an exclusive design and all its financial and intellectual rights belong to the ordering company.
A different approach and attitude towards similar products.
No, this design and the implementation of all its images were my responsibility.
From the age group of 20 and above
The type of attitude and the connection of images with each other and its impact on the audience
To show the health and energy of the product and its effect on the consumer
Black pencil - Photoshop and illustrator software
Style and technique in character design and its relationship with each product
No special technology is used in this design.
A sense of what the consumer should get from this product. This was all the research that was done in this area.
Connecting the character with each product was the most challenging part of the project.
To find out to what extent I took the right path. And after the result, I can improve the next work.
For big things, you have to think bigger to get the desired result.