Silver Packaging Design · 2022
Hola Espirito Bottled Cocktail Label
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: Twins Trade
- Estimated Number of Design Views: 32,446
- Verification code 003E517ABC · Verify this award
About Hola Espirito Bottled Cocktail Label
A design that reflects the enthusiasm, happiness and good mood that Hola! Espirito represents. Vivid colours and a kaleidoscope effect are the features that describe each flavour and create a clear representation of the ingredients, therefore making it easy for the consumer to make his choice. A positive mood was in mind while creating the design, one that reflects the positive state of the consumers.
Antonia Skaraki's Hola Espirito Bottled Cocktail Label collection represents a distinguished achievement in contemporary beverage packaging design, positioning itself within the broader movement of narrative-driven product illustration that seeks to transform functional containers into objects of visual delight and cultural conversation. The design demonstrates remarkable technical accomplishment in its construction of zoomorphic faces entirely from ingredient-specific botanical elements, a conceptual strategy that communicates flavor profile through visual metaphor while establishing a cohesive brand identity across diverse product variants. Each label functions as both informational guide and artistic statement, with the symmetrical mask compositions evoking traditions ranging from ceremonial folk art to the decorative programs of art nouveau botanical illustration, yet rendered with a contemporary digital precision that ensures commercial reproducibility without sacrificing expressive vitality. The chromatic sophistication evident across the collection reveals careful attention to color psychology and shelf differentiation, with each bottle occupying a distinct position in the spectrum while maintaining family resemblance through consistent structural approach and typographic treatment. The integration of bold cocktail nomenclature at the label base provides essential product identification while respecting the primacy of the illustrative program, demonstrating the designer's understanding of visual hierarchy in commercial contexts. Thematically, the work celebrates the sensory abundance of tropical cocktail culture, inviting consumers to experience beverages as multisensory journeys rather than mere refreshment. The anthropomorphization of ingredients through face construction adds playful personality to each variant, suggesting that these bottles might possess individual characters worthy of collection and display beyond their consumable contents. How might the ritual of selection from such a visually arresting collection transform the ordinary act of choosing a beverage into a moment of aesthetic engagement and anticipatory pleasure?
Press Kit
- Unique Properties
- Hola! Espirito was designed to reflect its content. Blue Lagoon cocktail is yellow and blue, Mojito is yellow and green. As the ingredients of each cocktail have a universally accepted color palette, the design for each Hola! Espirito cocktail has a specific color code in a way that it gives a quick but clear impression of what its ingredients are.
- Dimensions & Packaging
- height 230mm x diameter 50mm
- Tags
- Hola! Espirito, Packaging, Bottle, Cocktail, Design, Ready to drink
- Production Technology
- Glass bottle with a crown cap that features a shrink sleeve label.
- Design Challenge
- The vibrancy and youthfulness that characterizes cocktail making and consumption should be evident in the label. For this to be achieved both the design and production aspects should ensure a colorful and playful result.
- Project Duration
- The Project Started in November 2020 and finished in March 2021 in Athens.
- Operation Flow
- A ready to drink bottled cocktail allows for the consumer to easily obtain it from any convenience store and enjoy it in the beach, the park or to bring it along on a trip.
- Inspiration
- Searching the depiction of wild excitement and the freedom it ensues led us deep into the jungle, where symbolisms have a simple yet powerful presence. Soon enough our design started following the colorful wisdom of nature, where the exotic ferociousness of an animal is beamed across other species with a specific set of color tones to signal its preset characteristics.
- Image Credits
- Antonia Skaraki
Colors of Hola Espirito Bottled Cocktail Label
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We create distinctive packaging and brand identities that captivate consumers and drive market success. With expertise in beverages, food, and luxury goods, our internationally recognized design approach transforms products into memorable experiences that resonate with target audiences.
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