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Warm honey-toned wood dominates Pablo Vidiella's Hone Shelf, an elegantly sculptural storage piece whose organic silhouette commands attention through sweeping curved vertical supports that rise like
Pablo Vidiella's Hone Shelf demonstrates a sculptural verticality wherein slender uprights in pale ash or pine establish a bilateral symmetry that anchors the composition while three organically shape
Pablo Vidiella's Hone Shelf emerges through a close-focused study revealing the junction where vertical supporting plane meets horizontal storage cradles, all rendered in warm-toned hardwood that sugg
Pablo Vidiella's Hone Shelf presents a masterful study in organic modernism where structural engineering meets sculptural expression through the medium of solid wood, likely oak or walnut given the wa
Pablo Vidiella's Hone Shelf presents a freestanding shelving unit whose structural logic marries modernist rationalism with organic biomorphism, creating a formal vocabulary that reconciles geometric

Nama-d Studio

Silver Furniture Design · 2024

Hone Shelf

by Pablo Vidiella

  • A' Design Award 2024 Silver Winner in Furniture Design
  • Awarded April 15, 2024
  • CLIENT: Nama-d Studio
  • Estimated Number of Design Views: 279,035
  • Verification code 979475EA04 · Verify this award
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About Hone Shelf

Hone shelf is a timeless and magnetic design inspired by natural forms, and arises as a reinterpretation of a traditional shelf through a conceptual alteration of the physical properties of the material. In this way, the solid wood becomes elastic in a conceptual way. By doing so, the vertical supports stretch outwards isolating the horizontal planes, giving movement to the whole piece and promoting load transmission. The aim is to highlight the organic essence of the piece, its living personality and to contrast the strength of its mass with the lightness and subtle contact with the ground.

Pablo Vidiella's Hone Shelf represents a distinguished contribution to contemporary furniture design that elegantly synthesizes the organic modernism of mid-twentieth-century Scandinavian traditions with present-day sensibilities regarding craftsmanship, material expression, and domestic living. The work demonstrates remarkable compositional intelligence through its integration of structural engineering with sculptural expression, wherein the curved vertical supports function simultaneously as load-bearing elements and aesthetic focal points that transform utilitarian storage into a statement of refined visual culture. The designer appears to have engaged deeply with the language of natural forms, perhaps drawing inspiration from botanical structures, skeletal systems, or the elegant efficiency observed in organic growth patterns, translating these references into a furniture vocabulary that feels both timeless and distinctly contemporary. Technical execution reveals sophisticated understanding of wood joinery and shaping techniques, with the flowing transitions between horizontal shelves and vertical supports suggesting either steam-bending mastery or precision CNC routing followed by meticulous hand finishing. The chromatic warmth of the selected hardwood establishes immediate psychological comfort, inviting touch and suggesting the accumulated patina potential that characterizes heirloom-quality furniture. Thematically, the shelf explores the permeable boundary between fine craft and functional design, proposing that everyday domestic objects can and should contribute to aesthetic enrichment without sacrificing practical utility. The staged presentation, featuring carefully selected books, ceramic vessels, botanical elements, and framed artwork, suggests the piece functions optimally as a curated display environment that reflects and amplifies personal taste. Viewers might consider how such objects mediate between our practical needs and aspirational desires, transforming routine storage into daily encounters with considered beauty.

Press Kit

Unique Properties
Hone shelf is a magnetic and timeless design which arises as a reinterpretation of a conventional shelf through a conceptual transformation of the physical properties of the material. By doing so, the wood becomes conceptually elastic. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and thickness optimization, giving fluidity and movement to the piece.
Dimensions & Packaging
Width 1400mm x Depth 480mm x Height 1920mm
Tags
Shelf, wood, furniture, modern, minimalist, luxury, design
Production Technology
Hone Shelf is manufactured and tested using CNC technology and wood craftsmanship. Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Design Challenge
I found specially challenging to achieve an organic, beautiful and eye-catching piece of furniture through its complex manufacturing process. It needs to be magnetic to the viewer. Technically, the great challenge was to model and CNC cut the wooden pieces with such a complex geometry.
Project Duration
The project started in October 2023 and finished in November 2023 in Madrid.
Operation Flow
Hone Shelf interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us pleasure and tranquility. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it.
Research
When facing Hone Shelf, I had nature and living forms as a reference and inspiration. The creative process consists of trying to emulate this evolutionary natural process through natural materials and give a function to it, in this case a side table. This experimental phase is developed through direct transformation exercises using everyday simple material such as plasticine or paper, and tools such as drawing and 3D software. Once the model is created, a prototype is manufactured and tested using CNC technology and wood craftsmanship.
Inspiration
When facing Hone Shelf, I have nature and living forms as a reference and inspiration. Every curve and surface present in nature has a biological explanation related to a certain function over time, and these evolutionary transformations are my source of inspiration to create Hone Shelf. The creative process consists of trying to emulate this natural process through natural materials and give a function to it, in this case a bookshelf.

Colors of Hone Shelf

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