Silver Packaging Design · 2023
Hongxinlong Tea Packaging
by Shenzhen Huathink Design Co., Ltd
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shenzhen Huathink Design CO.,LTD
- Estimated Number of Design Views: 26,853
- Verification code 650100E57B · Verify this award
About Hongxinlong Tea Packaging
This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. Every word is a blessing. These are all good wishes for the recipients. This is an innovation for tea packaging.
YongQing Liu's Hongxinlong Tea Packaging represents a masterful synthesis of heritage craft traditions with contemporary design sensibilities, positioning itself within the continuum of East Asian packaging arts that honor the ceremonial significance of tea culture while embracing modern material innovation. The work demonstrates sophisticated understanding of how packaging mediates between product and consumer, transforming functional containment into an experience of aesthetic contemplation. The designer's choice of matte white surfaces suggests connections to traditional porcelain and paper craft, materials long associated with tea service and scholarly pursuits, while the contemporary rounded-corner form language introduces approachability without sacrificing refinement. Particularly noteworthy is the treatment of the calligraphic element, which appears to be a compositionally unified character assemblage, rendered in warm bronze that bridges historical ink traditions with metallic modernity. The singular amber accent, appearing on both the belly band and as an extraordinary die-cut dimensional piece, creates visual continuity while the latter transforms typography into sculptural object, inviting tactile engagement beyond mere visual appreciation. This dimensional element elevates the packaging system from commercial container to collectible artifact, suggesting the preciousness of the contents within. The embossed information cards, bearing delicate relief patterns and certification marks, extend the textural vocabulary while providing necessary product communication with elegant restraint. The overall chromatic strategy demonstrates remarkable discipline, allowing the amber-gold accent to function with maximum impact through its isolation against neutral surroundings. One might observe how the composition invites extended contemplation, the measured placement of each element creating breathing space that mirrors the meditative qualities associated with tea ceremony. What might this careful orchestration of form, material, and typography reveal about contemporary relationships between heritage preservation and design innovation?
Press Kit
- Unique Properties
- This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. This is an innovation for tea packaging.
- Dimensions & Packaging
- Width 200mm x Depth 200mm x Height 200mm
- Tags
- Packaging, Tea, Gift Box
- Production Technology
- Pulp/ Stamping die
- Design Challenge
- The difficulty lies in the fit degree of tea and font Stamping die. The average weight of each serving of tea also needs to be calculated.
- Project Duration
- This product was started in Shenzhen, China in March 2022, and was finished in Shenzhen, China in June 2022.
- Operation Flow
- The user first pulls off the sealing strip to open the lid and takes out four tea cakes. There are indentations on the back of the tea cake. The user can break off a small piece of the Chinese characters (tea cake) to brew when using it.
- Research
- The Chinese Synthesis character originated in the pre-Qin period, which was called "auspicious character" and was a means for people to express their wishes. It is usually composed of more than two characters, which reflects the Chinese people's expectation of family reunion and happy life. It is also the Chinese nation's philosophy of inclusiveness, solidarity and unity.
- Inspiration
- It is inspired by the Chinese culture of Chinese characters, which is a form of expression of Chinese Synthesis character. Every word is a blessing. These are all good wishes for the recipients.
- Image Credits
- Image: Shenzhen Huathink Design CO.,LTD
Colors of Hongxinlong Tea Packaging
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