Iron Packaging Design · 2020
Huge Love Packing Box
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Huge Love
- Estimated Number of Design Views: 10,352
- Verification code 7EA5164899 · Verify this award
About Huge Love Packing Box
The packaging design should conform to the aesthetic style of young people. What do young people care about? They pursue a fun lifestyle and love simple aesthetics. At the same time pursue individuality and dare to try to accept new things. Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting.
Press Kit
- Unique Properties
- The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.
Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs. - Dimensions & Packaging
- Width 75mm x Depth 32mm x Height 80mm
- Tags
- Love, Packaging, Fashion, Daily use, Life
- Production Technology
- Requires special printing paper and process support, using the right die.
- Design Challenge
- A large number of market research and data analysis. Printing technology is combined with production cost control.
- Project Duration
- The project started in Shenzhen in November 2018 and completed in March 2019.
- Operation Flow
- This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
- Research
- Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
- Inspiration
- During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.