Silver Packaging Design · 2024
Inheritance Chinese Liquor Packaging
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Easyou brand design
- Estimated Number of Design Views: 28,804
- Verification code E0909F7F1F · Verify this award
About Inheritance Chinese Liquor Packaging
Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.
Ruohan Li's Inheritance Chinese Liquor Packaging exemplifies the contemporary renaissance of heritage-informed design, wherein traditional visual vocabularies are reinterpreted through refined modern sensibilities to create objects that function simultaneously as commercial vessels and cultural artifacts. The design emerges from deep engagement with ancestral celebration traditions, employing the auspicious vermillion palette that has signified joy, prosperity, and ceremonial importance across centuries of material culture. The packaging architecture demonstrates sophisticated structural thinking: the hinged box opens like ceremonial doors to reveal the vessel enthroned upon its geometric pedestal, transforming the act of unwrapping into a ritualized experience of discovery and reverence. The illustrative panels adorning the exterior present narrative scenes of multigenerational gathering, rendered in a style that references traditional painting conventions while maintaining contemporary clarity, depicting figures in historical costume engaged in celebration, music-making, and communal feasting. The interior text panels, featuring classical calligraphy arranged with careful attention to hierarchy and breathing space, communicate values of family continuity, wisdom transmission, and cultural inheritance, themes that elevate the contained product beyond mere commodity status. The bottle design itself merits particular attention: the faceted crystal base creates a lotus-like blooming form that catches light in shifting patterns, while the deep amber liquid within becomes a warm luminous core visible through the transparent walls. The proportional relationships throughout, from the ratio of box dimensions to the scale of typographic elements to the placement of decorative motifs, suggest careful application of traditional harmonic principles. This work invites contemplation of how material objects serve as vessels not only for their literal contents but for cultural memory itself, carrying forward traditions of celebration and honoring the continuity between generations.
Press Kit
- Unique Properties
- Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
- Dimensions & Packaging
- Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm - Tags
- Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
- Production Technology
- Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
- Design Challenge
- This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
- Project Duration
- The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
- Operation Flow
- The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
- Research
- The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
- Inspiration
- The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.