Silver Sporting Goods, Fitness and Recreation Equipment Design · 2024
Jelenew Short Sleeve Jersey
- A' Design Award 2024 Silver Winner in Sporting Goods, Fitness and Recreation Equipment Design
- Awarded April 15, 2024
- CLIENT: Jelenew Incorporated
- Estimated Number of Design Views: 51,174
- Verification code E337369D0E · Verify this award
About Jelenew Short Sleeve Jersey
Jelenew is a short sleeve cycling jersey designed for female cyclists. The jersey is made of a technical fabric with aero stripes, which redirects parallel airflow into channels and lowers drag. The fabric blends 85 percent nylon with 15 percent polyurethane fiber and weighs 115 grams per square meter, so the finished jersey weighs 125 grams. Pro fit cutting is applied at the chest, waist and back to suit female body shapes and to give measured compression to the muscles. A reflective logo on the back aids visibility in low light.
Press Kit
- Unique Properties
- This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
- Dimensions & Packaging
- 10*600*540mm
- Tags
- female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
- Production Technology
- fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
- Design Challenge
- The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
- Project Duration
- The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
- Operation Flow
- The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.
- Research
- Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
- Inspiration
- The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.