Silver Packaging Design · 2021
Jinsha Sauce Liquor Packaging
by Xiaoma Hu
- A' Design Award 2021 Silver Winner in Packaging Design
- Awarded April 15, 2021
- Estimated Number of Design Views: 26,550
- Verification code A9973AEFA7 · Verify this award
About Jinsha Sauce Liquor Packaging
Jinsha Sauce Liquor is a packaging design created for a Chinese liquor brand. The design presents the historical origins, the geographic background and the quality of the product through illustration. Ancient brewing skills and the distinctive place of production are combined and shown in the mural art style of the Han Dynasty. The front of the box is abstract and recalls Chinese ink and wash painting. Patterns of the ethnic minorities of Guizhou are also included. When the box is opened, the illustration unfolds like a picture scroll.
Press Kit
- Unique Properties
- The packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
- Inspiration
- The packaging also incorporates Guizhou's unique ethnic minority patterns and other elements. When the box is opened, it looks like an unfolding picture scroll, conveying the brand's profound traditional Chinese cultural connotation.
Colors of Jinsha Sauce Liquor Packaging
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