Bronze Packaging Design · 2025
Kolompeh Traditional Kerman Pastries
by Sajad Izadi
- A' Design Award 2025 Bronze Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Reza Sweets and Nuts
- Estimated Number of Design Views: 12,072
- Verification code 913356AB34 · Verify this award
About Kolompeh Traditional Kerman Pastries
Kolompeh is a packaging design for traditional Kerman pastries that are filled with dates and sweetened with grape syrup. The box is made of cardboard coated with water-based materials to keep the packaging environmentally friendly. Illustration covers the surfaces, showing characters inspired by the ancestors of Kerman, with long mustaches and clothing decorated with Persian patterns. Gold and vivid printed colors suggest quality, and each color refers to a flavor. The pastries are arranged inside on food-grade wax paper. The design connects local art with the modern market.
Sajad Izadi's Kolompeh Traditional Kerman Pastries packaging design demonstrates a sophisticated integration of cultural narrative and contemporary commercial communication, positioning the product within a visual tradition that honors regional craft heritage while employing accessible graphic conventions suited to contemporary retail environments and gift-giving contexts. The stacked presentation format suggests both product abundance and the careful architectural logic of premium confectionery packaging, where dimensional presence translates directly to perceived value and occasion-appropriateness. The illustrative program adorning the primary display face achieves particular success in its distillation of cultural visual vocabulary into simplified, immediately readable graphic forms, where the two seated figures function simultaneously as decorative motif and narrative anchor, their symmetrical positioning and traditional garment volumes evoking scenes of hospitality, preparation, and communal sharing that resonate deeply within specific regional cultural frameworks. The chromatic strategy demonstrates considerable compositional intelligence, with the vibrant turquoise serving as both attention-capturing accent and cultural color reference, while the deep navy foundation provides gravitas and shelf distinction, and the warm coral and amber tones animating the central medallion create focal emphasis and suggest the golden, honeyed character of the pastry contents themselves. The arabesque and paisley-derived ornamental vocabulary embedded within the circular central motif and repeated across the visible side panels establishes visual density and craft authenticity, referencing textile, ceramic, and architectural decoration traditions while remaining graphically legible at the scale and viewing distances typical of retail display. The integration of geometric border elements and dotted linear frameworks creates compositional structure and guides the viewer's eye through the illustrative content in an organized progression, while the typography balances functional product identification with decorative contribution to the overall aesthetic program. This packaging system invites contemplation of how commercial design can serve as both marketplace communication and cultural preservation vehicle, where the visual celebration of heritage aesthetics and traditional preparation scenarios creates emotional connection and narrative engagement that extends beyond simple product identification, asking viewers to consider the relationship between material consumption and cultural memory, between contemporary commercial context and enduring craft traditions, and between the functional requirements of packaging and its potential to serve as ambassador for regional identity and artisanal pride.
Press Kit
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Image Credits
- Graphic Designer: Sajad Izadi
Colors of Kolompeh Traditional Kerman Pastries
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