Bronze Packaging Design · 2022
Lay's Smiles Campaign Food Packaging
by PepsiCo Design and Innovation
- A' Design Award 2022 Bronze Winner in Packaging Design
- Awarded April 15, 2022
- Estimated Number of Design Views: 24,407
- Verification code 69A6FEF63D · Verify this award
About Lay's Smiles Campaign Food Packaging
Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
Press Kit
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.