Gold Packaging Design · 2023
Lidu Sorghum 1308 Alcoholic Beverage Packaging
by Carson Wu
- A' Design Award 2023 Gold Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Jiangxi Lidu Liquor Co., Ltd.
- Estimated Number of Design Views: 44,583
- Verification code 1FBE45E771 · Verify this award
About Lidu Sorghum 1308 Alcoholic Beverage Packaging
It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.
Wen Liu's packaging design for Lidu Sorghum 1308 represents a distinguished achievement in contemporary beverage presentation, drawing upon centuries of East Asian craft traditions while articulating a thoroughly modern luxury vocabulary. The design system demonstrates exceptional sensitivity to material hierarchy, employing a carefully calibrated progression from the protective outer container to the revelatory bottle form within. The outer box, rendered in deep charcoal with subtle woodgrain patterning, evokes the refined aesthetic of traditional storage vessels while the circular wax-style seal introduces ceremonial gravitas reminiscent of imperial authentication marks. The typography treatment balances classical calligraphic forms with contemporary precision, the numerals "1308" suggesting historical lineage and established heritage. The bottle design achieves particular distinction through its bold material transition, the golden upper portion establishing precious metal associations while the clear glass base creates visual transparency that honors the product within. This design choice invites contemplation of the relationship between exterior presentation and interior substance, between promise and fulfillment. The repeated circular medallion motif creates visual continuity between box and bottle, establishing brand coherence while the dramatic crimson cap provides chromatic punctuation that guides the eye upward. The overall composition speaks to themes of tradition preserved through excellence, of craftsmanship honored across generations, and of celebration worthy of distinguished presentation. Viewers might consider how this packaging transforms the act of gift-giving into ritual, elevating everyday exchange into meaningful ceremony.
Press Kit
- Unique Properties
- Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
- Dimensions & Packaging
- 12CM*10CM*35CM
- Tags
- Baijiu, spirit, packaging
- Production Technology
- The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
- Design Challenge
- The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
- Project Duration
- January 1, 2022
Jiangxi China - Operation Flow
- The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
- Research
- Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
- Inspiration
- With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Colors of Lidu Sorghum 1308 Alcoholic Beverage Packaging
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