Silver Packaging Design · 2024
Life-Space Slimram Slimming Waist Probiotics
- A' Design Award 2024 Silver Winner in Packaging Design
- Awarded April 15, 2024
- CLIENT: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.
- Estimated Number of Design Views: 32,966
- Verification code 635F9F861B · Verify this award
About Life-Space Slimram Slimming Waist Probiotics
Slimram is packaging for a probiotic supplement intended for waist slimming in women. The box shape follows the curve of a female waist, so the product function is shown in a direct way. Varied patterns on the surface refer to changes in the human microbiome. The brand blue is combined with bright secondary colors. The box is made of recyclable PET and measures 80 by 39 by 160 millimeters. Laser hot stamping and embossing are applied to the surface. The design aims to set the product apart from standard probiotic cartons.
Press Kit
- Unique Properties
- This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
- Dimensions & Packaging
- Length 80mm x width 39mm x height 160mm
- Tags
- Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
- Production Technology
- Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
- Design Challenge
- The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
- Project Duration
- The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
- Operation Flow
- How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
- Research
- The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
- Inspiration
- We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
- Patents
- The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.
The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Colors of Life-Space Slimram Slimming Waist Probiotics
Get Life-Space Slimram Slimming Waist Probiotics
Innovative Probiotic Supplements for Women's Wellness
We develop scientifically advanced probiotics and dietary supplements designed to support your health goals. Our award-winning formulations combine cutting-edge research with thoughtful design, creating products that deliver real results for modern wellness needs.
G0E26 ShopGrand Interview about Life-Space Slimram Slimming Waist Probiotics
The box shape is a tangible way to express slimming the waist and abdomen, and the unique box shape also helps the product stand out in the market. Therefore, we combined the box structure with the leaf shape of the mother brand Life-Space logo to simulate the curves of a woman's waist, conveying the product function directly and differentiating it from competitors.
The human microecology is a relatively cutting-edge research field, which is like the inner universe of the human body. In terms of visual expression, the human microecology is relatively abstract and wonderfully changing. Therefore, we created a variety of random patterns with different shapes and colors to abstractly summarize the wonderful changes of the human microecology.
Thanks to BYHEALTH strong supply chain and regulatory team, we have carried out repeated experiments in packaging structure, materials and processes, and finally produced a structure that can take into account quality stability, production efficiency, production cost and regulatory requirements.
The Transparent factory of BYHEALTH is a world-class production base in the Vitamin & Dietary Supplements (VDS) industry, and supporting the sustainable development of the earth's environment has always been one of the important social responsibilities of BYHEALTH.
Blue is the brand color of Life-space, and we have paired different accent colors with different SKUs based on their features and flavors to help differentiate them and enrich the visual experience of the entire product line. Through TMIC testing and e-commerce backend data, we have learned the color combinations that are most appealing to users.
Confirming the box structure and verifying the structural feasibility is the most critical milestone, which ensures that the overall design solution is feasible.
The probiotic products on the market generally use regular-shaped paper boxes with a stale layout and design style, similar to pharmaceutical style. However, Slimram has a unique curved shape packaging, innovative material and craft combination, and adopts a more approachable visual style that is closer to fast-moving consumer goods. The overall style is professional yet fashionable, which can effectively attract young online consumers. The unique box shape also gave the product a nickname of "Little Blue Waist," greatly reducing the communication cost with users and serving as a very helpful search keyword for online sales.
Differentiated packaging, visual professional credibility, clear product benefit expression, good communication product nicknames - all of these are important factors that contribute to user purchases.
This product-function, design, nickname, marketing integrated approach has been proven to be an effective model by the market, and this model will be replicated in many new product development in the future. It also begins to be imitated, gradually influencing this category.
Slimram's unique curved shape packaging is different from most competitive products, and the exclusive nickname "small blue waist" derived from the unique box type is also an effective sales tool.