Bronze Graphics, Illustration and Visual Communication Design · 2021

Little Magic Children Clothing Brand

by Hsuan-Yun Huang

A' Design Award 2021 Bronze Winner in Graphics, Illustration and Visual Communication Design
Awarded April 15, 2021
CLIENT: Little Magic
Estimated Number of Design Views: 8,760
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About Little Magic Children Clothing Brand

Little Magic is a brand identity created for a children clothing line. The identity uses an iconic symbol of magic, a bunny in a hat, which is simple and playful. The animal illustrations are designed to encourage children and parents to respect all creatures on the earth. The clothing is made of GOTS certified 100 percent organic cotton, printed with non-toxic inks and free of harmful chemicals. Brand and care labels are sewn on the outside to avoid rubbing sensitive skin. The packaging is made from recycled cardboard and recyclable plastic.

Press Kit

Unique Properties: The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
Dimensions & Packaging: All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm
Tags: Branding, Packaging, Illustration, Children Clothing.
Production Technology: Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.

Packaging materials: made from recycled cardboard & 100% recyclable plastic.
Design Challenge: On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
Project Duration: The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
Operation Flow: Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.

T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.

Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean.
Research: Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
Inspiration: The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
Image Credits: Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020