Iron Packaging Design · 2023
Lotus Moon Chinese Baijiu Packaging
- A' Design Award 2023 Iron Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Lian Yue Tai Distillery (China) Co., Ltd
- Estimated Number of Design Views: 15,640
- Verification code 279E8A32C8 · Verify this award
About Lotus Moon Chinese Baijiu Packaging
Lotus Moon Chinese Baijiu is a packaging design for a Chinese spirit. The bottle is made of translucent frosted green glass, which lets light pass through and suggests moonlight. The design refers to a classical poem in which a poet drinks alone and raises a cup to the moon. A figure raising a cup is shown at the base of the bottle, and a shadow can be seen through the liquid from the back. The bottle cap can be reused, for example as a holder for incense. The package measures 140 by 140 by 260 millimeters.
Press Kit
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!