Silver Packaging Design · 2022
Lowen Packaging
by China Resources Snow Breweries Ltd.
- A' Design Award 2022 Silver Winner in Packaging Design
- Awarded April 15, 2022
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,215
- Verification code 8192D7FC95 · Verify this award
About Lowen Packaging
Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.