Iron Graphics, Illustration and Visual Communication Design · 2022
Marathon T-Shirt Graphic Art
by Chika Kakazu
- A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Chika Kakazu
- Estimated Number of Design Views: 8,354
- Verification code 1E553AE30D · Verify this award
About Marathon T-Shirt Graphic Art
As a complimentary service for marathon runners, the original icons were designed and provided as heat transfer labels so as to create one of a kind customized T-shirts at a caffe in Tokyo. To make it a memorable gift for runners from all over the world, the icons were reflected on Japan and marathon themes like Mt. Fuji, map of Japan, origami, running shoes, and marathon runners.
Press Kit
- Unique Properties
- To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
- Dimensions & Packaging
- Each icon size is approximately around 30-40mm width/height.
- Tags
- Icons, Design, T-shirt Design, Graphic Design
- Production Technology
- The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
- Design Challenge
- Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
- Project Duration
- Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
- Operation Flow
- Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
- Research
- First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
- Inspiration
- I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Colors of Marathon T-Shirt Graphic Art
Design Interview about Marathon T-Shirt Graphic Art
I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible. I wanted to achieve the clear concept of "marathon" and "Japan".
I will continue planning and working on new projects through simple and unique designs.
Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
I came up with 3 different design ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan) so that people can recognize easily the concept of "marathon" and "Japan".
It was used by another company for one-time marathon event in Tokyo, Japan.
Based on the research and trend of perception towards Japan.
WGSN and pinterest
marathon runners
the usage of color accent
The designs were made in Adobe Illustrator and Adobe Photoshop.
All of the icons are created as heat transfer labels so that marathon attendees can make & design their own one of a kind T-shirt.
I've collaborated with a designer, Krisakorn Tantitemit for the pixel graphic arts.
WGSN and pinterest
Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
At the event, many international attendees seemed to enjoy making the T-shirt customization through this design, which made me decide submitting the design to an international design competition.
Some people are interested in unique designs, while others prefer minimalism and simplicity. It was difficult to keep the sense of uniqueness with simplicity.