Gold Graphics, Illustration and Visual Communication Design · 2021
Math Alive Brand Identity
- A' Design Award 2021 Gold Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2021
- CLIENT: VISANG Education Inc.
- Estimated Number of Design Views: 138,170
- Verification code 6AFAF1ABB1 · Verify this award
About Math Alive Brand Identity
Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.
VISANG's Math Alive Brand Identity represents a sophisticated approach to educational visual communication that transforms the perceived complexity of mathematical learning into an inviting, tactile experience through thoughtfully designed three-dimensional geometric forms and a strategically deployed chromatic system spanning the full spectrum of saturated hues; the identity system demonstrates remarkable versatility across digital touchpoints, from login interfaces to instructional screens, while maintaining consistent visual vocabulary through recurring geometric primitives that suggest both abstract mathematical concepts and physical manipulatives familiar to young learners; the design team appears to have drawn upon constructivist educational philosophy, wherein learning emerges through active engagement with tangible forms, translating this pedagogical approach into a visual language where cones, cylinders, and spheres become friendly characters rather than intimidating abstractions; the metallic ring element threading through compositions introduces materiality and dimensionality that elevates the identity beyond flat graphic treatment, suggesting the physicality of actual learning tools while the variety of background colors from energetic lime through contemplative violet demonstrates how the system adapts to different content contexts without losing coherent brand recognition; this work invites consideration of how visual design might lower barriers to mathematical engagement, particularly for learners who may approach the subject with apprehension, by presenting concepts through approachable, almost toy-like dimensional forms bathed in colors associated with play, creativity, and positive emotional states; viewers might contemplate how the intersection of educational theory and contemporary digital aesthetics creates new possibilities for learning experience design.
Press Kit
- Unique Properties
- Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
- Tags
- Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
- Production Technology
- Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
- Design Challenge
- The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
- Project Duration
- The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
- Operation Flow
- Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
- Research
- The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
- Inspiration
- Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
- Image Credits
- Shutterstock, Clipart Korea
Colors of Math Alive Brand Identity
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