Silver Entertainment, Content Creation and Streaming Media Design · 2025
Mayday Fly to 2022 Concert
by B'in Live
- A' Design Award 2025 Silver Winner in Entertainment, Content Creation and Streaming Media Design
- Awarded April 15, 2025
- CLIENT: B'in Live
- Estimated Number of Design Views: 19,924
- Verification code ADBFA4BAA2 · Verify this award
About Mayday Fly to 2022 Concert
Mayday's Fly to 2022 is a milestone tour after their non audience online concert amid Covid-19. The show started in a small rehearsal room, moving to an empty Stadium, and ending with a live audience, symbolizing a global return to normalcy from lockdowns. Unlike their previous lavish setups, this tour focuses on pure imagery to convey human emotions and highlight people centric themes like global environmental issues, pandemic related social challenges, daily life, and human relationships. Performances aim to allow audiences to empathize and release emotions, creating positive social impact.
Mayday Fly to 2022 Concert by B'IN LIVE CO., LTD. represents a pinnacle achievement in contemporary entertainment design, seamlessly integrating monumental visual storytelling with live performance architecture to create an immersive cosmic experience that transcends conventional concert staging. The production design demonstrates exceptional command of scale and atmosphere, employing an expansive LED canvas that transforms the performance venue into a portal to celestial realms, where a spiraling galaxy of warm-hued particles suggests both the infinite expanse of space and the concentrated energy of human creativity and connection. The technical sophistication evident in the multi-tiered stage architecture reveals careful consideration of sight lines, performer visibility, and visual hierarchy, with the elevated primary platform positioning the musicians as silhouetted figures against the cosmic backdrop in a manner that evokes classical traditions of sublime landscape painting while embracing cutting-edge digital projection technologies. The chromatic strategy demonstrates particular accomplishment, with the carefully calibrated gradient from deep amber through molten gold to incandescent white creating thermal associations that suggest both warmth and transcendence, wrapping the audience in an envelope of luminous energy. The symmetrical arrangement of geometric screen elements below the main stage extends the visual narrative while providing architectural rhythm and structural coherence to the expansive composition. This work participates in the evolution of concert design as a total art form, where music, light, architecture, and digital imagery converge to create experiences of collective wonder. The isolated figure on the lower walkway introduces a contemplative counterpoint to the cosmic spectacle, perhaps inviting consideration of the relationship between individual experience and shared celebration. Viewers might reflect upon how such immersive environments reshape our understanding of performance, presence, and the transcendent possibilities of gathering together under artificial stars.
Press Kit
- Unique Properties
- The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
- Dimensions & Packaging
- The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
- Tags
- Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
- Production Technology
- The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.
Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power. - Design Challenge
- Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
- Project Duration
- The project started in January 2022 in Taichung and toured around the world.
- Operation Flow
- Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
- Research
- Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
- Inspiration
- In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
- Image Credits
- B'IN MUSIC INTERNATIONAL LIMITED