Iron Graphics, Illustration and Visual Communication Design · 2022
Miepu Diary Ikon
by Guangzhou Kemei Commodity Co., Ltd.
- A' Design Award 2022 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2022
- CLIENT: Guangzhou Kemei Commodity Co., Ltd.
- Estimated Number of Design Views: 8,456
- Verification code 1D118B8CD4 · Verify this award
About Miepu Diary Ikon
Miepu Diary is a set of character illustrations that combines modern trend culture with classic children's stories. The main character is Duoduo, a brave and lucky rabbit girl, shown together with a chubby cat. Four world famous fairy tales are retold in four themed illustrations, drawn by hand in a modern style. The illustrations can be applied to posters, clothing and related products. The aim is to create a cute and fashionable character that links fairy tales with current fashion trends.
Press Kit
- Unique Properties
- Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
- Tags
- Hand drawing, illustration, fairy tales, and fashion trends.
- Design Challenge
- In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
- Operation Flow
- Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.
- Research
- Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
- Inspiration
- The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.