Gold Fashion and Travel Accessories Design · 2021
Milano System Modular Urban Backpack
- A' Design Award 2021 Gold Winner in Fashion and Travel Accessories Design
- Awarded April 15, 2021
- CLIENT: Modula Milano
- Estimated Number of Design Views: 74,293
- Verification code 1F57FDDDDF · Verify this award
About Milano System Modular Urban Backpack
Milano System is a modular urban backpack made in Italy. The main pack measures 480 mm in height, 300 mm in width and 170 mm in depth, and offers a volume of 25 litres, expandable to 35 litres. Separate modules, including a laptop organizer, an anchor, an everyday block and a packing block, can be attached to and detached from the main pack. Magnetic locking hardware allows opening and closing with one hand. Abrasion-resistant and water-resistant fabrics are used. Two compartments and several pockets keep daily items organized.
The Milano System Modular Urban Backpack by Alex Feriotto, recipient of the Golden A' Design Award in Fashion and Travel Accessories, exemplifies the contemporary pursuit of adaptive functionality within sophisticated aesthetic parameters, presenting a complete organizational ecosystem that addresses the complex demands of modern urban mobility. This collection demonstrates how thoughtful design methodology can transform the quotidian challenge of personal item organization into an elegant systematic solution, where each component maintains individual integrity while participating in a larger coherent visual and functional language. The material selection reveals careful consideration of durability, tactile pleasure, and visual refinement, with technical textiles suggesting resilience against urban environmental challenges while leather-like accents introduce warmth and craftsmanship associations that elevate the ensemble beyond purely utilitarian categorization. The chromatic restraint of the predominantly dark palette communicates professional sophistication and versatile style adaptability, while the strategic cerulean accent visible through the opened attachment panel demonstrates the designer's understanding of color as both aesthetic element and functional wayfinding aid within complex systems. Hardware execution suggests precision engineering philosophy, where circular snap mechanisms appear both mechanically robust and visually rhythmic in their repeated placement patterns. The compositional presentation itself merits consideration as design communication, demonstrating how individual modules relate spatially while maintaining autonomous utility. One might observe how the central backpack's architectural form anchors the visual field while smaller components suggest expandability and customization possibilities, inviting viewers to imagine personal configurations suited to their individual organizational philosophies and daily rhythms.
Press Kit
- Unique Properties
- Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block. - Dimensions & Packaging
- 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization - Tags
- modular backpack, Italian design, Made in Italy, backpack made in Italy
- Production Technology
- CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware - Design Challenge
- The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
- Project Duration
- The project started in January 2020 and finished in March 2021 in Milan, Italy.
- Operation Flow
- Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack. - Research
- We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
- Inspiration
- Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
- Image Credits
- Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa
Colors of Milano System Modular Urban Backpack
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We craft innovative modular backpack systems combining Italian design excellence with urban functionality. Our award-winning Milano System features magnetic modules that adapt to your dynamic lifestyle, premium CORDURA fabrics, and meticulous Italian craftsmanship for professionals who demand…
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