Silver Pet Care, Toys, Supplies and Products for Animals Design · 2025
N Plus Magic House Cattery
by Taizhou Hake Technology Co., Ltd
- A' Design Award 2025 Silver Winner in Pet Care, Toys, Supplies and Products for Animals Design
- Awarded April 15, 2025
- CLIENT: Taizhou HAKE Technology Co., Ltd
- Estimated Number of Design Views: 58,004
- Verification code 95D7913F76 · Verify this award
About N Plus Magic House Cattery
N Plus Magic House is a modular cat house designed for home use. The structure is built from standardized cube units that can be combined, expanded and taken apart. Users insert the cage pieces into connector slots and stack them like building blocks to form the desired shape. No special tools or skills are needed. The main body is made of PP resin, while transparent parts are made of PET so owners can see their pets. The rear section uses carbon steel mesh. The layout can be adapted to different rooms and to the habits of each cat.
The N Plus Magic House Cattery by Chen Hao represents a thoughtful contribution to the evolving field of companion animal enrichment design, where considerations of feline behavioral psychology intersect with contemporary interior aesthetics and modular spatial thinking. This habitat system appears to engage with traditions of transformable furniture and democratic design principles, offering a configurable architecture that responds to both animal instincts and human domestic sensibilities. The technical achievement lies in the harmonious integration of multiple material expressions—the structural opacity of the primary modules providing security and defined territory, the transparent acrylic viewports satisfying feline curiosity and human desire for visual connection, and the textured scratching surfaces addressing essential behavioral needs. The chromatic restraint demonstrates sophisticated design thinking, with warm white establishing visual compatibility across diverse interior contexts while the carefully deployed orange accents create wayfinding interest and brand identity without visual disruption. The circular portal motif suggests both practical functionality for feline passage and a gentle anthropomorphization that evokes spacecraft windows or submarine portholes, connecting the design to broader cultural narratives of exploration and protected observation. Chen Hao's design seems to acknowledge that contemporary pet furniture occupies an increasingly prominent position within domestic environments, requiring solutions that honor animal welfare while respecting human aesthetic investment in living spaces. The modular configurability invites ongoing engagement, allowing guardians to modify arrangements as spatial needs evolve or as multiple animals establish preferred territories. What possibilities might this integration of rigid geometry and playful aperture suggest for future developments in human-animal cohabitation design?
Press Kit
- Unique Properties
- The N plus Magic House restructures the conventional cat house through modularized design. Its fundamental structure comprises standardized units that allow for flexible combination, expansion, and disassembly. This design addresses the living and play needs of cats, allowing users to tailor the configuration based on spatial conditions and the habits of pets. Unlike traditional cat houses that typically serve a single function, it harmonizes with diverse placement scenarios.
- Dimensions & Packaging
- 142.5x72.5x107cm
- Tags
- Cattery, Modular, Flexible, Personalized, Expanded
- Production Technology
- The N plus Magic House is fabricated through injection molding, automatic wire welding, and plastic spraying processes, so that the overall design aligns with the behavioral and safety requirements of cats. Constructed from high-quality PP resin, the cage is impact-resistant and eco-friendly. The transparent components are made from PET, allowing owners to monitor their pets at ease. The rear section features Q195 carbon steel mesh that offers strength and durability.
- Design Challenge
- A notable challenge was to maintain the flexibility of the cube unit without compromising the overall stability of the assembled structure. To address this, the team enhanced existing connectors and tailored a high-strength, durable connector for the cat house. This innovative connector features a precise slot structure that would support greater weight and pressure, while its added non-slip texture design enhances friction with the cube unit, preventing loosening or detachment in use.
- Project Duration
- The project commenced in July 2023 in Taizhou, Zhejiang Province, and wrapped up in November 2024, also in Taizhou, Zhejiang Province. Subsequently exhibited in November 2024 at Megazoo Korea.
- Operation Flow
- The components and modules of the N plus Magic House are designed to be independent and interchangeable with a secure connection maintained. Users are not required to possess advanced tools or specialized skills, but simply insert the cage pieces into the connector slots and stack them like building blocks to form the desired shape of the cat house. Furthermore, the design allows for easy disassembly and reassembly at any time, enabling users to continually modify and enhance their cat personal space in accordance with their pet growth and preferences.
- Research
- During the initial phase of development, the team gathered data on cats behavioral patterns, preferences, and the expectations of pet owners regarding cat houses. Additionally, they conducted an analysis of the strengths and weaknesses of the products available in the market, allowing them to leverage strengths and mitigate weaknesses in their design process.
- Inspiration
- Many pet owners consider their cats as integral family members and seek cat houses that not only accommodate their pets living needs but also provide ample space for play and interaction to fulfill their emotional well-being. However, intricate and engaging cat house designs may impose limitations on the placement options for users, narrowing the range of target customers. In contrast, a modular design caters to individual preferences, offering greater versatility and adaptability.
- Image Credits
- Taizhou HAKE Technology Co., Ltd
- Patents
- Taizhou HAKE Technology Co., Ltd
Colors of N Plus Magic House Cattery
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