Silver Graphics, Illustration and Visual Communication Design · 2025
Onshore Roasters Branding
- A' Design Award 2025 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 81,624
- Verification code 2C62258F16 · Verify this award
About Onshore Roasters Branding
Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.
Cansu Dagbagli Ferreira's Onshore Roasters Branding demonstrates the sophisticated integration of visual identity within architectural context, representing a distinguished approach to contemporary hospitality brand expression where typographic, symbolic, and environmental elements coalesce into unified sensory experience, the design engages with traditions of Scandinavian minimalism and the contemporary craft movement, wherein natural materials speak with quiet authority while considered restraint amplifies rather than diminishes communicative impact, the logomark reveals particular conceptual elegance in its synthesis of multiple associative registers through economical linear means, the coffee bean form at its center establishes immediate category recognition while the radiating elements above suggest solar energy, morning light, and the promise of daily renewal, the undulating lines beneath evoke coastal waters, tidal rhythms, and the etymological resonance of the establishment name, this layered symbolism achieves density without complexity, legible at distance yet rewarding closer contemplation, the typographic treatment in clean geometric sans-serif letterforms conveys contemporary professionalism while avoiding cold austerity through its marriage with warm material surroundings, the aspirational tagline positioned at counter height engages visitors at the threshold moment, transforming commercial transaction into ritual invitation, technically the visualization demonstrates sophisticated understanding of how brand elements perform across scales and viewing conditions, from the bold logotype visible to passing pedestrians through the intimate tagline encountered upon approach to the luminous interior promised beyond, the installation of organic branching forms across the ceiling introduces vital tension between the geometric precision of architectural frame and typography and the unpredictable beauty of natural growth patterns, this juxtaposition perhaps suggests the transformation from raw agricultural product to refined beverage experience, visitors might contemplate how the design positions the coffee ritual as threshold between natural world and cultivated craft.
Press Kit
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Colors of Onshore Roasters Branding
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G0E3 ShopGrand Interview about Onshore Roasters Branding
The concept began with the idea of connection, between land and sea, morning rituals and elevated experiences. The coffee bean was naturally central, but I didn’t want it to feel generic or isolated. The sunbeams represent both the start of the day and the warmth of indulgence, while the gentle waves ground the brand firmly within its coastal, yachting context. The challenge was to merge these without visual noise. Through refinement, we distilled these elements into a single, elegant mark: minimal, but rich in meaning. It feels effortless, yet every line is intentional.
Luxury today isn’t loud, it’s thoughtful. The yachting community, in particular, is increasingly aware of its environmental footprint. We wanted the brand to quietly reflect that awareness. The earthy, understated tones evoke a sense of calm and authenticity, while the use of recycled paper brings substance to the sustainability message. At the same time, the minimal layout, refined typography, and considered details ensure the brand retains its premium, sophisticated feel. It’s a quiet confidence that speaks to both values (luxury and responsibility) without compromise.
One of the most valuable aspects of this project was that my client herself had years of experience as luxury yacht crew and manager. Her firsthand insights were incredibly helpful in shaping both the strategic and visual direction of the brand. She understood the level of discretion, attention to detail, and seamless quality expected in that environment. Through our conversations, it became clear that the brand had to feel quietly confident, refined, consistent, and effortless, never loud or overly branded. That perspective guided every decision, from material choices to the tone of the design, ensuring the brand feels perfectly at home within the world of luxury yachting.
The rhythm of life at sea is naturally slower, more intentional, and I wanted the brand to reflect that. We avoided anything overly bold or busy. Instead, we embraced simplicity: spacious layouts, subtle textures, calming color tones. The logo itself has a quiet, balanced geometry, much like the horizon line over the ocean. The entire visual system invites a moment of pause, mirroring the experience of enjoying a perfect coffee while anchored in calm waters.
Sourcing packaging for coffee always requires a balance between form and function, but when sustainability is non-negotiable, it becomes more complex. Recyclable paper pouches that preserve freshness and withstand the sometimes humid, coastal environment weren’t easy to find. We worked closely with suppliers to test options, ensuring both quality and aesthetic alignment. The final packaging from a European supplier reflects those efforts, it protects the product, communicates eco-conscious values, and feels premium in hand.
Distillation was key. Rather than literally illustrating each element, I focused on finding their shared visual language, clean curves, balanced proportions, quiet symbolism. The coffee bean, sunbeams, and waves merge seamlessly because they’re reduced to their essence. I’m always drawn to logos that reveal themselves gradually: the first glance feels simple, but with time, the layers of meaning emerge. That’s exactly what we aimed for with Onshore Roasters.
Consistency is paramount at sea, luxury isn't just about appearance, it's about reliable experience. Beyond the aesthetic, the branding reflects that dependability. The packaging is designed to preserve freshness even in coastal conditions, while the visual identity feels understated yet refined, perfectly suited to the discreet elegance of life onboard. The brand quietly assures yacht owners and crew that every detail, from bean to branding, has been considered.
For me, good branding works as effortlessly on a small detail as it does on large-scale applications. The key was keeping the system minimal yet distinctive. The logo maintains its integrity at any size, while the earthy color palette and typography adapt beautifully across paper, metal, and digital touchpoints. Materiality was also a factor, tactile finishes, natural textures, and subtle contrasts enhance the brand’s sensory appeal.
Awards are always an honor, but for me, they also serve as a reminder that quiet, considered design still resonates. Luxury doesn’t always need to shout to be seen. This project reinforced my belief that authenticity, sustainability, and refined simplicity can coexist, and be celebrated. It encourages me to continue approaching luxury branding not through excess, but through clarity, intention, and meaningful storytelling.
The biggest lesson is that luxury and sustainability are not opposing forces, they can amplify each other when approached with care. True luxury today is thoughtful, responsible, and intentional. It’s about refining the details, respecting the environment, and creating something that feels both indulgent and aligned with modern values. For emerging designers, my advice is to go beyond surface-level aesthetics, observe, listen and understand the lifestyle, the values, and the context, then design with empathy and precision.