Iron Packaging Design · 2020
Open Packaging Sleeves
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: Roy Soetekouw
- Estimated Number of Design Views: 9,198
- Verification code CF872B493E · Verify this award
About Open Packaging Sleeves
This project is called Open and includes six different photography magazines which are bundled in these custom-made sleeves. The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80 (the number of subscribers). The client personally stamped each box during the presentation which makes every box a unique one. The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other.
Press Kit
- Unique Properties
- This project is called open and includes six different photography magazines which are bundled in these custom-made sleeves.
The sleeves are made of a thick, heavy, anthracite cardboard with an embossing and screen printed numbers 1-80, the number of subscribers.
The client personally stamped each box during the presentation which makes every box a unique one.
The title on the boxes is quite literally open, because the cut-away in both boxes show the letter O when placed next to each other. - Dimensions & Packaging
- Width 220mm
Depth 55mm
Height 310mm - Tags
- sleeve, cardboard, packaging, screenprint, fibre, neon, pastel, diecut, emboss
- Production Technology
- Each set of sleeves is handmade and the numbers are screen printed.
- Design Challenge
- The creative challenge was to find a combination of natural materials and to create a design that would look ánd feel rich in contrast. Also, the materials had to be sturdy and solid enough to be able to safekeep all six magazines.
- Project Duration
- The project lasted a year and started in april 2006
- Operation Flow
- The sleeves are slid into each other. There is a gap in the outer sleeves through which you can grab hold of the inner sleeve. When sliding the inner sleeve out to the right, the word open appears when both sleeves are next to each other.
- Research
- Koen van Rijen researched various types of cardboard material in order to get the perfect combination of visual appeal and sturdyness that matches the style of photography in the magazines. Also, a number of sample screen prints were made to determine the best suitable ink.
- Inspiration
- The packaging sleeves hold six photography magazines. The photos in these magazines show raw and real human emotion. This rawness inspired Koen van Rijen to use a natural cardboard with visible fibres.
The scenes in the photos appear intense by the use of creative light and heavy contrast. Settings are often gloomy and minimalistic.
Koen van Rijen wanted to create a similar contrast and minimalism in the packaging by using an anthracite colour for the sleeves and a neon pastel ink for the numbers. - Image Credits
- Image #1 : Art Director Koen van Rijen, open, 2019
Image #2 : Art Director Koen van Rijen, open, 2019
Image #3 : Art Director Koen van Rijen, open, 2019
Image #4 : Art Director Koen van Rijen, open, 2019
Image #5 : Art Director Koen van Rijen, open, 2019 - Patents
- Copyrights belong to Koen van Rijen, 2019