Silver Packaging Design · 2023
Pet Pet Brand Products
- A' Design Award 2023 Silver Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Pet Pet
- Estimated Number of Design Views: 30,221
- Verification code 8FB32BD9D8 · Verify this award
About Pet Pet Brand Products
Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.
This compelling packaging collection exemplifies contemporary approaches to pet product visual identity, demonstrating how systematic design thinking can create both brand coherence and product differentiation within a unified visual language. The designer has orchestrated a sophisticated color-coding system that serves practical navigational purposes while achieving considerable aesthetic impact through the harmonious triadic palette of red, orange, and violet. The illustrated canine portraits, rendered in bold black silhouette, achieve remarkable characterization through economical means, each suggesting distinct breed personalities through subtle variations in ear shape, facial proportion, and expression while maintaining stylistic consistency across the range. The typographic program balances functional requirements with expressive warmth, the flowing script tagline introducing a personal, affectionate register that softens the bold graphic confidence of the overall presentation. Technical execution demonstrates sophisticated understanding of flexible packaging production, with color fields extending appropriately to accommodate manufacturing tolerances while maintaining visual impact. The information architecture distributes regulatory requirements, benefit statements, and product specifications across clearly defined zones, respecting consumer scanning behaviors while preserving aesthetic cohesion. The presentation invites consideration of how thoughtful design transforms utilitarian packaging into objects of visual pleasure, suggesting that everyday interactions with commercial products offer opportunities for aesthetic experience. Viewers might contemplate how the relationship between companion animals and their human guardians finds expression through the care invested in packaging design, where practical functionality becomes a vehicle for communicating affection and quality consciousness.
Press Kit
- Unique Properties
- With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
- Dimensions & Packaging
- Plastic doypack Width 140mm x depth 60mm x Height 210mm
- Tags
- Rebranding, packaging design, packaging, pets
- Production Technology
- The materials use for the packaging are plastic doypacks.
- Design Challenge
- The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
- Project Duration
- The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
- Operation Flow
- After the brands packaging redesign the new packages had a better optical impact to the clients.
- Research
- For this project there was no research.
- Inspiration
- The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
- Image Credits
- Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Colors of Pet Pet Brand Products
Get Pet Pet Brand Products
Design Interview about Pet Pet Brand Products
Pet Pet, means emphatic love for our pets. This is the driving force behind the design. The wish to show that every dog is different, every dog is loved and deserves the best treatment. Apart from the love we have for pets, we were inspired by the love they have for us. The unconditional love, and the happiness they show at every minute of the day. There is a sense of freedom when two parties love each other irrevocably and this is another feeling that inspired this work.
The work incorporates vibrant, eye-catching colors and simple graphics reminiscent of infographics, along with linear illustrations of dogs. Transparency is prioritized, with the nutrition facts table prominently displayed on the front. The logo, an illustration of a dog tag, symbolizes belonging and care. One unique detail is the paw symbol replacing the ™ symbol, signifying pet approval. The overall design creates a dynamic and postmodern brand that inspires positive emotions and a sense of freedom.
Amplifying the recognition and success of the design to help promote the brand and increase sales. This could involve showcasing the design in marketing materials, advertising campaigns, and other promotional efforts. Ultimately, the goal is to continue to support the client's marketing and branding efforts through effective and impactful design work.
it took approximately 5 months to complete the design. During this time, there was a lot of research on the client's brand, target audience, and industry trends to ensure that the design was both visually appealing and effective in meeting the client's goals. Overall, the design process for this project was thorough and involved multiple rounds of revisions to ensure that the final product met the client's needs and exceeded their expectations.
The client asked us to come up with a complete series of dog food and treats.
There was a strategic decision to stand out of the competition by using something fresh. Overall, we felt that this work with its vibrant colours and intense graphics conveyed the joy and sense of freedom we intented to communicate from the start.
The idea came from a gut feeling mainly and with a little help from elements of the coffee and food packaging genre.
Gen Z and millennials who see their pets as members of their family and want the best for them. They are tired with ordinary brands and want a brand that they feel it understands them.
The elements of infographics and vibrant colours make these packs pop. They avoid the usual photo of a dog. Instead they portray different breeds of dogs without features or details. This makes dog owners picture their own dog in front of the pack.
Though the name is straight forward, the repetition of the word "pet" creates a playful combination.
Adobe Illustrator for the character designs and Adobe photoshop for the 3D modeling of the mockups.
The dog tag.
The challenge was to create something bold and trendy using primary colours and simple graphics without making it look as if addressed to children. The result was something youthful and playful addressed to the right target group.
It was a design we all loved dearly. We thought if judges loved it the way we did, perhaps we had a chance of winning. The character of the design as well as the product is universal, therefore we knew it addressed international competitions.