Bronze Event and Happening Design · 2020
Pop Pop Santa Village
by Tist
- A' Design Award 2020 Bronze Winner in Event and Happening Design
- Awarded April 15, 2020
- CLIENT: Tist
- Estimated Number of Design Views: 24,642
- Verification code F797FBF71E · Verify this award
About Pop Pop Santa Village
Pop Pop is a winter seasonal event design created for eight duty-free stores in Korea. The project combines cultural elements with retail space to offer more than a shopping experience. A Santa Village theme brings together winter, Christmas and gifts, recalling precious moments of travel. Illustrations of characters, animals and trees are joined by overlapping lines, so the images can be read like a puzzle. Neon-flex lighting, acrylic and fomex are used to add color and light to the white architectural space.
Press Kit
- Unique Properties
- It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
- Dimensions & Packaging
- Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
- Tags
- Winter, Christmas, Jordy, Santa
- Production Technology
- As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
- Design Challenge
- The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
- Project Duration
- Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
- Operation Flow
- The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
- Research
- Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
- Inspiration
- We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.