Platinum Movie, Video and Animation Design · 2023
Portal Beoplay Advertising Campaign
- A' Design Award 2023 Platinum Winner in Movie, Video and Animation Design
- Awarded April 15, 2023
- CLIENT: Kutuko Studio SL
- Estimated Number of Design Views: 2,474,829
- Verification code 0B15F76AA8 · Verify this award
About Portal Beoplay Advertising Campaign
It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Carlos Cabrera's Portal Beoplay Advertising Campaign presents a compelling meditation on the contemporary experience of acoustic immersion and the threshold between physical presence and digital worlds. This work participates in a rich visual tradition exploring humanity's relationship with technological mediation, evoking the intimate domestic light studies of Northern European painting while translating such concerns into the vocabulary of twenty-first century digital experience. The composition achieves its considerable impact through the strategic deployment of the viewer's position directly behind the central figure, creating an unusual intimacy that invites empathetic projection while simultaneously maintaining the subject's anonymity through silhouette. The chromatic architecture demonstrates sophisticated understanding of color psychology, with the dominant ultramarine and violet palette suggesting contemplation, depth, and the liminal space between consciousness and dream states, while warm accents in the figure's clothing ground the image in tactile human presence. Technical accomplishment is evident in the nuanced rendering of multiple light sources, the careful articulation of textural surfaces, and the integration of the screen's complex visual content without overwhelming the compositional unity. The work explores themes of sanctuary, personal acoustic space, and the modern ritual of retreat into curated sensory environments. One might consider how the raised hands positioning the headphones echo gestures of crowning or blessing found in classical iconography, here reimagined as self-administered entry into altered perceptual states. The viewer is invited to contemplate their own relationship with technology as gateway to interior experience and the profound human desire for immersive aesthetic encounters that transport consciousness beyond immediate physical circumstances.
Press Kit
- Unique Properties
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame. - Dimensions & Packaging
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Tags
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
- Production Technology
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Design Challenge
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Project Duration
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Operation Flow
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Research
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Inspiration
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Image Credits
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
- Patents
- Kutuko Studio SL
Colors of Portal Beoplay Advertising Campaign
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