Iron Digital and Electronic Device Design · 2020
Pure Phone
by Mudita
- A' Design Award 2020 Iron Winner in Digital and Electronic Device Design
- Awarded April 15, 2020
- CLIENT: Mudita
- Estimated Number of Design Views: 28,555
- Verification code 7EB43EC531 · Verify this award
About Pure Phone
The design is a minimalist premium mobile phone that aims to improve the quality of life in today's world, it is designed to reduce distractions, giving users the ability to enjoy life offline. With an ultralow specific absorption rate and an e ink display, it is an ideal solution for people who use technology and at the same time take care of their health.
Press Kit
- Unique Properties
- Mudita Pure is a minimalist premium mobile phone that aims to improve the quality of
life in today's world. With an ultralow Specific Absorption Rate head value of 0.08
W/kg and an E Ink display, it is an ideal solution for people who use technology and at
the same time take care of their health. Additionally, through the lack of a web browser,
applications, games and access to social media sites-Mudita Pure,is designed to
reduce distractions, giving users the ability to enjoy life offline. - Dimensions & Packaging
- Phone body dimensions: 58,82 mm x 14,00 mm x 139,72 mm
Phone dimensions including keypad and buttons: 59,57 mm x 14,81 mm x 139,85 mm
Phone Weight: Approx 120gr
Wireless electronic telecommunications device, especially a mobile phone, consisting of a transceiver, display, keyboard, antenna for operation in GSM 2G 800/900/1800/1900 MHz radio bands, characterized by the fact that the antenna is mounted in the antenna socket inside casing, wherein the antenna socket from the rear of the casing is made in the form of a cut-out, the vertical walls of which are spatially formed, preferably along a wavy serrated line. - Tags
- mobile phone, minimalist, wellbeing, mindfulness, offline, nature, mudita, pure, digital detox
- Production Technology
- We are going to use 3 technologies for production. IMD provided by Nissha for front part. Material PC
Injection of transparent PC, painting and engraving on the keyboard.
Injection of transparent PC and masterbatch (with special graining in the form) for body, lid, buttons and SIM tray.
All tooling is being produced locally in Poland with only one exception tool for front part by Nissha is produced in China. Production and assembly will be made also locally in Poland. - Design Challenge
- Creating a phone which is as neutral as a stone was one of the challenges.
Our patented antenna requires quite a lot of space, we want to provide a long-lasting battery so it was also challenging to find a good balance between technical aspects to make it work properly and final ergonomy to make it comfortable in grip.
We use of sustainable materials for casing.
We are developing own OS for E ink device
People like the idea but need to slowly, step by step adapt to the changes. - Project Duration
- The project started in 2017 in Warsaw, Poland and is planned to be completed with the phone's premiere in autumn 2020.
- Operation Flow
- Mudita Pure is a minimalist mobile phone with ultralow SAR patented antenna. You can make and receive calls, send and receive text messages, listen to the music. It has no internet browser. Mudita Pure, is designed to reduce distractions, giving users the ability to enjoy life offline.
- Research
- Research that led to the creation of the Mudita Pure phone.
Founder experience and ideas. Own observation. Contact with experts. Gathering resources from fields as EMF, mindfulness, digital addictions. Competition observation Designers conduct in depth interviews and tests with potential users based on Design Thinking methodologies to gather insight or test our ideas and prototypes. Kickstarter campaign as a proof of interest and possibility to talk with actual potential users. - Inspiration
- Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time. We decided to build Mudita Pure to deliver: A premium feature phone, which we couldn't find in the current market. A device that helps you enhance your offline time and look after your wellbeing. An ultralow SAR, patented antenna, if you want to minimise your mobile radiation exposure.
- Image Credits
- Images (Mudita): Martyna Piaściak, Dominik Korolczuk
Video Credits:
Script:Grzech Luft,Urszula Bieniecka, Irek Bednorz
Director/cinematographer: Irek Bednorz
Production Manager:Klaudia Borucka
DoP:Dawid Gut, Irek Bednorz
Production Design:Mateusz Płóciennik
Actor:Marcin Dobski,Gawagai Studio
1stAC:Mariusz Hejna
Sound:Radek Zova Łabuś,Radlab Audio
Light:Ireneusz Chojnacki
MUA:Meg Chmielowiec
Stage Hand:Michał Kreft
Editor: Irek Bednorz
Motion Design:Michał Zachaś
Color:Oskar Pospolitak - Patents
- Product own an Industrial Design patent for shape with community number N° 007534375-0001
Product own patent for unique, ultralow SAR antenna build in-house : patent US 9,900,411 B2, EU 3185352
Colors of Pure Phone
Design Interview about Pure Phone
As a tech brand, we put an emphasis on, not only the overall aesthetics of our products, but even more so on the technological solutions which go into creating a superb experience of using a phone characterized by its slick design, ease of use, and security, and safety it provides.
Mudita’s origin and mission were inspired by the modern aesthetics of the Far East. From the very beginning, the idea behind our products was to make them as understated and simple as possible. All with the aim of allowing people to unleash themselves from the absurdly immersive technology.
Mudita’s origin and mission were inspired by the modern aesthetics of the Far East. From the very beginning, the idea behind our products was to make them as understated and simple as possible. All with the aim of allowing people to unleash themselves from the absurdly immersive technology.
Our main aim was to make a phone understated. To make technology understated. That was a great challenge to accomplish. The main inspiration for the shape of Mudita Pure was a river stone. We loved its roundness, structure and what it represents: a balance between man-made structures and nature. That became the basis of design direction which was to introduce that feeling of balance between the man-made and nature into electronics.
The design will definitely not be hidden in a drawer. We are at the stage of ending production. We want to make our award-winning product available to people who need it and might be interested in trying out the approach that Mudita promotes - "Enjoy Life. Offline" in their lives.
The award-winning Mudita Pure phone is now available for pre-order on our e-commerce site. It will be available for direct sale in the first half of 2021.
The award-winning Mudita Pure phone is now available for pre-order on our e-commerce site. It will be available for direct sale in the first half of 2021.
During the design process, we’ve explored a wide variety of shapes and colors, paying close attention to every detail. While carefully selecting and designing functions, we kept our main goal in mind - to create a phone that is non-obtrusive. The simpler and cleaner we made the design, the more difficult it was to manufacture. It took us around 18 months and over 40 different proposals to achieve the final look. Some may say we overdid it; we just think we’re perfectionists.
The founder of the Mudita company is Michał Kiciński. In the world of game developers, he is known as the co-founder of CD Projekt - the studio where the "Wiedźmin" game saga was created and where Cyberpunk 2077 is currently being created. The personal experiences of Mudita's founder, Michal Kicinski, had a major impact on the decision to establish the company and on its mission.
His dream was to apply the values he believes in the world of new technologies. One of the biggest problems of the modern world is that new technology became inhuman. It has two sides and sometimes we only start to notice the darker one after some time. In the beginning, we are fascinated by technology and the side effects or long-term consequences come much later. We’re not always able to use it in an intentional way so that technology supports us and doesn’t become an addiction. Most companies profit from keeping the users in front of screens for as long as possible. Limiting our world to a five-inch screen steals us from experiencing the world fully.
Michal created Mudita in order to design products that would allow us to use new technologies without experiencing those negative effects for our physical and mental health. And our first project is Mudita Pure - a minimalistic phone
His dream was to apply the values he believes in the world of new technologies. One of the biggest problems of the modern world is that new technology became inhuman. It has two sides and sometimes we only start to notice the darker one after some time. In the beginning, we are fascinated by technology and the side effects or long-term consequences come much later. We’re not always able to use it in an intentional way so that technology supports us and doesn’t become an addiction. Most companies profit from keeping the users in front of screens for as long as possible. Limiting our world to a five-inch screen steals us from experiencing the world fully.
Michal created Mudita in order to design products that would allow us to use new technologies without experiencing those negative effects for our physical and mental health. And our first project is Mudita Pure - a minimalistic phone
My project was made in cooperation with the Mudita company, where I am the Head of Design. We do not intend to resell the product to other companies. As the Mudita company, we are already preparing for the mass production of the phone I designed, as well as other projects that I cannot talk about at the moment.
It all started with the idea for the company that our founder, Michał Kiciński, had (I mentioned him a moment ago).
Michał was looking for solutions that would allow people to "free" people from excess information and dependence on technology.
In 2013, he started working with Przemysław Kitowski, who created and patented an antenna with an ultralow SAR coefficient. And so Michał came up with the idea of creating a minimalist phone with ultralow electromagnetic radiation.
Then Michał started working with me. My task was to design a teak device. And that's how it started.
Michał was looking for solutions that would allow people to "free" people from excess information and dependence on technology.
In 2013, he started working with Przemysław Kitowski, who created and patented an antenna with an ultralow SAR coefficient. And so Michał came up with the idea of creating a minimalist phone with ultralow electromagnetic radiation.
Then Michał started working with me. My task was to design a teak device. And that's how it started.
Mudita’s origin and mission were inspired by the modern aesthetics of the Far East. We really appreciate the work of brands like Muji and design studios like Nendo, Jiyoun Kim Studio.
We’d like to find a deeper and more stable peace of mind, clarity and focus. We’d like to build authentic relationships. We want to simply appreciate a walk in the park without our phones constantly demanding our attention. We believe that without constant distractions, it is easier to make room in our lives for amazing things! Our mission in Mudita is to make mobile phones and other devices that put your physical and mental wellbeing first.
We’ve reached a moment, where we refuse to be bombarded with more digital distractions, irrelevant information and excessive functionalities. We also should have the option to use a phone that is less invasive, a device that will help us to create a calmer environment. Enabling us to make wiser choices without needing to rely solely on our self control. Technology is not bad but it’s created with addiction in mind, algorithms that know exactly what to show us so that we continue consuming digital content. Our target client is the movement of conscious technology users who do not want to be manipulated by solutions that serve the interests of large corporations. Our products are intended for those who focus on health and well-being.
We’ve reached a moment, where we refuse to be bombarded with more digital distractions, irrelevant information and excessive functionalities. We also should have the option to use a phone that is less invasive, a device that will help us to create a calmer environment. Enabling us to make wiser choices without needing to rely solely on our self control. Technology is not bad but it’s created with addiction in mind, algorithms that know exactly what to show us so that we continue consuming digital content. Our target client is the movement of conscious technology users who do not want to be manipulated by solutions that serve the interests of large corporations. Our products are intended for those who focus on health and well-being.
Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time.We decided to build Mudita Pure to deliver:A premium feature phone,which we couldn't find in the current market.Our goal was to give the world mobile phones that help people make space for the things that matter to them the most. It was clear to us that the design had to reflect this message.We decided not to add anything to our products that would be useless.No decoration.No needless elements. Form follows function - that’s all. We wanted our products to be friendly in both appearance and touch.
We borrowed Mudita from Buddhist philosophy. It’s the third of the four brahmaviharas, the most essential virtues, called the “Four Immeasurables”. In simple words, Mudita can be explained as an unselfish joy of happiness of others.
Pure - it's simple, minimalist, exactly as out flagship, awarded product - Mudita Pure phone.
Pure - it's simple, minimalist, exactly as out flagship, awarded product - Mudita Pure phone.
From drawing and sculpting in clay, cutting and sanding the prototypes in foam to CAD modelling and 3D printing.
User and ergonomic research on each stage.
User and ergonomic research on each stage.
Designing Pure was about defining the look of a phone created not only to serve as a reliable device but also, to make a statement. With an ultralow SAR head value of 0.08 W/kg, a sleek design, an E Ink display, and a battery that is estimated to last up to two weeks, Mudita Pure encourages its owner to be less dependent on technology and more immersed in the present moment.
We created Pure with a team of mechanical, electronic and certification engineers, antenna engineers as well as UX and UI designers and OS developers which we all have onboard in Mudita.
We are using a lot of specialized laboratories and injection molding factory. Consultations with material specialists have also been frequently done.
We are using a lot of specialized laboratories and injection molding factory. Consultations with material specialists have also been frequently done.
The project we are talking about is the design of a minimalistic mobile phone Mudita Pute with an ultralow SAR. In this particular case, technology goes hand in hand with design. We cannot divide it. Both complement each other - the design takes care of the appearance, and the technology cares about the right interior of the project.
Almost each of the person working at our company could observe among the closest people the smartphone addiction. This is scary when comes to teenagers and parents not capable to manage it.
We started collecting data. Statistics are horrifying. To have a big picture.
- 86% Of smartphone users check their devices while speaking with friends and family. Source statista.com
- 29% Would rather give up sex than a smartphone. Source Digital Habit Survey 2016 Delw.
- 2617 times a day average user will tap, swipe, click their phone. Source bankmycell.com
We also collaborate and consulate with people who are experts in the field.
We created at work a library of resources that are a great source of knowledge.
We also did a Kickstarter campaign which was a great learning showing that there is a great potential for that kind of product. People have a deeper and deeper need to stay off-line. Off-line has become a luxury in the modern world.
Observing our competition - the growing amount of products of that type on the market also indicates the potential.
We visit yoga schools, go to mindfulness workshops and search among friends to find people who would be potentially our target group. Our designers conduct in-depth research with them based on Design thinking methodologies to gather insight or test our ideas and prototypes.
We started collecting data. Statistics are horrifying. To have a big picture.
- 86% Of smartphone users check their devices while speaking with friends and family. Source statista.com
- 29% Would rather give up sex than a smartphone. Source Digital Habit Survey 2016 Delw.
- 2617 times a day average user will tap, swipe, click their phone. Source bankmycell.com
We also collaborate and consulate with people who are experts in the field.
We created at work a library of resources that are a great source of knowledge.
We also did a Kickstarter campaign which was a great learning showing that there is a great potential for that kind of product. People have a deeper and deeper need to stay off-line. Off-line has become a luxury in the modern world.
Observing our competition - the growing amount of products of that type on the market also indicates the potential.
We visit yoga schools, go to mindfulness workshops and search among friends to find people who would be potentially our target group. Our designers conduct in-depth research with them based on Design thinking methodologies to gather insight or test our ideas and prototypes.
Initially, we wanted to use eco-materials, some biopolymers but during our research and trials it turned out none of the biomaterial meets technological requirements…
The more we wanted to make a form clean and soft the more difficult it got in the production.
Each component wanted to take more and more space in the product, we were struggling on the field x specs - it became a beautiful art of compromises.
Making a physical keyboard with proper haptics and good looking backlight is an unbelievable amount of trials and adjustments.
We are a small company and our planned volumes don’t necessarily meet the suppliers minimums. It’s challenging to find partners.
We also strive to produce and develop as much as possible in Poland. However, it sometimes turns out that our ideas are ahead of the technological possibilities of the present day. Therefore, one of the main problems we encounter is finding solutions that allow us to create a designed product.
We also try to cooperate with various companies on the development of currently available technologies. Step by step, we introduce new innovative solutions for which we also have patents.
The more we wanted to make a form clean and soft the more difficult it got in the production.
Each component wanted to take more and more space in the product, we were struggling on the field x specs - it became a beautiful art of compromises.
Making a physical keyboard with proper haptics and good looking backlight is an unbelievable amount of trials and adjustments.
We are a small company and our planned volumes don’t necessarily meet the suppliers minimums. It’s challenging to find partners.
We also strive to produce and develop as much as possible in Poland. However, it sometimes turns out that our ideas are ahead of the technological possibilities of the present day. Therefore, one of the main problems we encounter is finding solutions that allow us to create a designed product.
We also try to cooperate with various companies on the development of currently available technologies. Step by step, we introduce new innovative solutions for which we also have patents.
We decided to verify our design in such an event to get the confirmation if we do our design work well. We also saw an opportunity to get a little bit famous in case of winning the award and add some reliability to our product for our potential customers. We want to make the trust we do and sell great designs.
It was the first time when me as a designer worked so closely with a big group of engineers from different fields so I discovered a lot about reliance between our fields and how to find together a sweet spot between our requirements.
I deeply broaden my knowledge about the materials and greenwashing surrounding us. Visiting many injection molding factories let me observe the process really closely and get to understand it thoroughly.
I deeply broaden my knowledge about the materials and greenwashing surrounding us. Visiting many injection molding factories let me observe the process really closely and get to understand it thoroughly.
I think no. Thank you!