Bronze Graphics, Illustration and Visual Communication Design · 2024
Qujiang Light Rail Brand Design
by Huang Yong
- A' Design Award 2024 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2024
- CLIENT: Broaden
- Estimated Number of Design Views: 14,621
- Verification code 8E9343E4BE · Verify this award
About Qujiang Light Rail Brand Design
Qujiang Light Rail is a logo design created for a light rail transit line in Xi'an, China. The logo uses five colors and simple lines to form the image of a light rail vehicle. The colors refer to the varied culture of the Qujiang area. The composition suggests movement and states the transport function of the line clearly. The design connects the light rail with the history of Xi'an. The result is a visual identity symbol that presents Qujiang to visitors and gives the city a new emblem.
Press Kit
- Unique Properties
- The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window.
- Tags
- Qujiang Light Rail
- Design Challenge
- The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail.
- Project Duration
- Xi'an, China
- Research
- In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development.
- Inspiration
- The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world.