Iron Graphics, Illustration and Visual Communication Design · 2023
Ranger Visual Identity
by Zhang Weiwei
- A' Design Award 2023 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2023
- CLIENT: Yunnan Tech & Besiness University
- Estimated Number of Design Views: 11,872
- Verification code F178DE9130 · Verify this award
About Ranger Visual Identity
Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.
Press Kit
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.