Iron Print and Published Media Design · 2024
Rhythmic Book Design
by Yiwen Zhang
- A' Design Award 2024 Iron Winner in Print and Published Media Design
- Awarded April 15, 2024
- CLIENT: Zhang-W
- Estimated Number of Design Views: 12,126
- Verification code 6FFA4CFC43 · Verify this award
About Rhythmic Book Design
Rhythmic is a book that studies the positive influence of punk culture on mental health. The design is based on the punk values of do it yourself, rebellion and self-expression, and it forms a coherent musical narrative through a clear visual language. Red, black and white are used as the main colours. Fonts and graphics are placed in a stable grid to suggest short formats and fast tempos. The book measures 210 by 140 millimetres and has 92 pages. Rhythmic is offered as an ebook and as a hardcover edition with butterfly-fold binding. A bright silver card highlights the central pages.
Press Kit
- Unique Properties
- For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
- Dimensions & Packaging
- Size 210mm x 140mm
Full book 92P
Hardcover-laminating - Tags
- Print, Communication, Punk Art, Art Therapy, Graphic Design
- Production Technology
- It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
- Design Challenge
- Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
- Project Duration
- The project started in November 2022 and finished in November 2023, in New York.
- Operation Flow
- Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
- Research
- Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
- Inspiration
- Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.