Silver Packaging Design · 2025
Seven Hills Whisky Beverage Packaging
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Seven Hills Distillery Kft.
- Estimated Number of Design Views: 21,411
- Verification code DF2358EA6F · Verify this award
About Seven Hills Whisky Beverage Packaging
The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Graphasel Design Studio's Seven Hills Whisky Beverage Packaging embodies a compelling synthesis of artisanal heritage and contemporary design sophistication that positions this work within the broader movement toward premium craft spirits presentation. The design demonstrates particular accomplishment in its resolution of competing visual imperatives, achieving both the warmth and authenticity demanded by traditional whisky culture and the bold graphic clarity required for contemporary shelf presence. The diagonal black label panel represents a decisive compositional intervention, introducing dynamic energy that elevates the design beyond conventional vertical label hierarchies while maintaining the gravitas appropriate to aged spirits. The choice of a substantial oak cap, with its visible growth rings creating a meditation on natural time and maturation processes, establishes immediate tactile and conceptual connections to barrel-aging traditions central to whisky production and appreciation. Typographic treatment demonstrates hierarchical intelligence, with the primary designation in commanding capitals establishing brand authority while the script element beneath introduces handcrafted intimacy suggesting small-batch authenticity. The chromatic strategy of pairing warm amber-gold liquid tones with the dramatic charcoal-black label creates sophisticated visual contrast that rewards extended viewing, the interplay between warm and cool, transparent and opaque, organic and geometric generating visual interest at multiple scales. This work invites consideration of how contemporary packaging design might honor craft traditions while asserting distinctive visual identity, and how material choices in closures and vessels communicate values of authenticity and careful stewardship to discerning audiences.
Press Kit
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Image Credits
- Bence Szabó- A Borfotós