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Shebude White Liquor Packaging by Wu Yao
Shebude White Liquor Packaging by Wu Yao
Shebude White Liquor Packaging by Wu Yao
Shebude White Liquor Packaging by Wu Yao
Shebude White Liquor Packaging by Wu Yao

Shede Spirits Co. Ltd.

Silver Packaging Design · 2023

Shebude White Liquor Packaging

by Wu Yao

  • A' Design Award 2023 Silver Winner in Packaging Design
  • Awarded April 15, 2023
  • CLIENT: Shede Spirits Co. Ltd.
  • Estimated Number of Design Views: 26,076
  • Verification code 17989DB66F · Verify this award
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About Shebude White Liquor Packaging

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Press Kit

Unique Properties
As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging
20cm x 10cm x 30cm
Tags
wine ,packaging,gift
Production Technology
Glass bronzing
Design Challenge
The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Project Duration
The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow
The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Research
As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration
we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained

Colors of Shebude White Liquor Packaging

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We transform brands through culturally-inspired design excellence. Our Beijing studio specializes in luxury packaging, brand identity, and creative solutions that blend traditional Chinese heritage with contemporary innovation.

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